Urban Airship to Shut Down SimpleGeo’s Places, Context and Storage Products
January 16, 2012 By: Janice PartykaUrban Airship provides mobile marketing engagement services such as push notifications, in-app purchases and subscriptions for customers including Yahoo, Groupon, Warner Bros. and The Weather Channel. The SimpleGeo acquisition added location and context-based services to the Urban Airship platform, and the firm is now poised to introduce new features enabling customers to target specific devices in designated regions within assigned time frames. Urban Airship will be closing down SimpleGeo’s offerings.
"In order to deliver on this aggressive vision in the shortest amount of time possible, we need to focus our product development efforts," blogs Urban Airship co-founder and CEO Scott Kveton. "So, after lots of internal discussion and customer conversations, we will wind down the availability of the current versions of Places, Context and Storage over the next few months."
About the Author: Janice Partyka
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