Jane Goodall Institute releases StoryMap highlighting chimp habitat conservation

July 24, 2019  - By
The StoryMap features a map showing where chimpanzees live in Tanzania. (Photo: Esri, HERE, GARMIN, USGS | Esri © OpenStreetMap contributors, HERE, Garmin, FAO, NOAA, USGS | Lilian Pintea, the Jane Goodall Institute and TANAPA)
The StoryMap features a map showing where chimpanzees live in Tanzania. (Photo: Esri, HERE, GARMIN, USGS | Esri © OpenStreetMap contributors, HERE, Garmin, FAO, NOAA, USGS | Lilian Pintea, the Jane Goodall Institute and TANAPA)

In collaboration with Esri and Blue Raster, the Jane Goodall Institute (JGI) released a StoryMap that highlights Jane Goodall’s research, her Tacare approach and chimpanzee habitat conservation.

The StoryMap highlights how many remaining chimpanzee habitats are outside of protected areas, and how that habitat is in the care of local people and decision-makers. It also walks through JGI’s Tacare community-centered conservation approach which employs GIS and other tools to empower local communities in the pursuit of local conservation.

The StoryMap features a map showing where chimpanzees live in Tanzania. (Photo: Esri, HERE, GARMIN, USGS | Esri © OpenStreetMap contributors, HERE, Garmin, FAO, NOAA, USGS | Lilian Pintea, the Jane Goodall Institute and TANAPA)

The StoryMap features a map depicting where chimpanzees live in Tanzania. (Photo: Esri, HERE, GARMIN, USGS | Esri © OpenStreetMap contributors, HERE, Garmin, FAO, NOAA, USGS | Lilian Pintea, the Jane Goodall Institute and TANAPA)

The StoryMap explains the start of Jane Goodall’s career and how she discovered that chimpanzees make and use tools, which led to the discovery that chimpanzees share 98.6% of human DNA. It also covers the importance of conserving chimpanzees and their habitats, specifically noting their habitats in Tanzania. Finally, it explains how Tanzanians are using mobile technology, paired with the Esri Survey-123 app, to turn land-use plans into reality.

The StorMap also offers an overview of JGI’s Tacare community-centered conservation approach, which emphasizes four steps: engage, listen, understand and act.

Check out the map here.


Earlier this year, the Jane Goodall Institute also partnered with Esri to develop a set of tools that will help communities map and manage the ecosystems around them, aided by GIS software.

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About the Author: Allison Kral

Allison Kral is the former digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Pit & Quarry magazine, Portable Plants magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.