Hemisphere GNSS completes acquisition of Outback Guidance business from AgJunction

September 4, 2018  - By

Hemisphere GNSS has closed its definitive agreement to purchase all of the assets of the Outback Guidance business from AgJunction Inc., along with a new technology licensing agreement.

The new Hemisphere GNSS logo.

The acquisition aligns well with Hemisphere’s continued push into the global agriculture market, the company said. In addition to the included IP (intellectual property) licenses for business into the dealer channel, a second license was finalized to allow agriculture steering solutions sales into OEM (original equipment manufacturer), VAR (value-added reseller), and all other segments of the agriculture supply chain.

Hemisphere has assumed ownership of the Outback assets, including a global sales channel, infrastructure and trademarks. Additionally, licenses to IP and related technology have been executed. Also included are two product development, sales and support facilities, including personnel, located in Hiawatha, Kansas, and Winnipeg, Manitoba, Canada.

“Outback’s highly knowledgeable personnel and dealer network will provide us with a key piece of the agriculture supply chain that perfectly complements Hemisphere’s current global agriculture strategy,” said Farlin Halsey, president and chief executive officer of Hemisphere GNSS.

Jeffrey Farrar will lead the Outback business as general manager. Before joining Hemisphere, Farrar was vice president of sales for AgJunction and served in a capacity of director and senior management-level positions for both sales and marketing for AgJunction and Hemisphere GPS. “Jeffrey’s previous leadership and history with the Outback business makes him the ideal person to direct the future growth of this business,” Halsey said.

“Outback has always been a household name in the agriculture space associated with simplicity, performance, and value, and we intend to keep it that way,” Farrar said. “I look forward to ensuring that the Outback business thrives and that the solution and technology offerings are maintained and supported, as we look to refresh and update product lineups. We are committed to helping and supporting our dealer network, farmers, and growers alike to ensure they continue feeding the world.”

The addition of Outback represents Hemisphere’s continued effort to make significant investments to expand its presence in the global agricultural market. Hemisphere has seen successful revenues and wide-reaching positive feedback in recent years with its OEM-focused agriculture products. Hemisphere seeks to further integrate its high-precision GNSS positioning technology via systems and services offered by the Outback dealer network.

The Outback channels of communication including customer support, sales and website, will remain as they currently operate. The Outback dealer network will not see any interruption during this transition period.

About the Author: Tracy Cozzens

Senior Editor Tracy Cozzens joined GPS World magazine in 2006. She also is editor of GPS World’s newsletters and the sister website Geospatial Solutions. She has worked in government, for non-profits, and in corporate communications, editing a variety of publications for audiences ranging from federal government contractors to teachers.