Flurry Announces Ad Analytics for Mobile Apps

June 19, 2012  - By
Image: GPS World

Flurry has announced Flurry Ad Analytics, an analytics-powered service for mobile app marketers to measure the effectiveness of traffic acquisition campaigns across ad networks. The service enables app marketers to track the quality, follow-on behavior, and return on investment of traffic sourced from campaigns across major mobile ad networks including Apple iAd, Google Admob, Millenial Media, InMobi, Jumptap, and Flurry AppCircle.

“Flurry estimates that during 2012 app marketers will spend over one billion dollars worldwide on app traffic acquisition without the ability to measure user quality, assign attribution or easily determine ROI,” said Simon Khalaf, Flurry president and chief executive. “Flurry Ad Analytics empowers app marketers to change the way they think about acquisition and focus on quality not just quantity.”