TRUSTe Introduces Mobile Advertising Privacy Management Solution
TRUSTe has introduced TRUSTed Mobile Ads, a unified mobile advertising privacy management solution. TRUSTed Mobile Ads support mobile browsing and application privacy preferences across all platforms and devices. The solution addresses the evolving privacy compliance standards, growing consumer privacy concerns, and complicated technology requirements unique to the mobile ecosystem.
Developed in partnership with mobile advertisers, publishers, networks and platforms, TRUSTed Mobile Ads provides an end-to-end privacy management solution that enables businesses to deploy advertising capabilities such as behavioral targeting, while providing consumers with transparency, choice, and control over the collection and use of their personal information, TRUSTe said. The solution builds upon TRUSTe’s web advertising privacy management solution, TRUSTed Ads, and its mobile privacy management solutions, TRUSTed Apps, TRUSTed Mobile Websites, and the recently released Free Mobile Privacy Policy Service.
“The need for a standardized cross-platform approach to mobile privacy is essential to maximize mobile advertising opportunities, address growing regulatory concerns and build trust for consumers,” said Chris Babel of TRUSTe. “With TRUSTed Mobile Ads, TRUSTe wants to bring our success as the largest DAA-approved online behavioral advertising compliance provider to the mobile ecosystem. With the support of our partners, we are fully committed to helping the industry take a proactive stance for mobile privacy compliance and consumer confidence.”
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