Urban Airship Partners with Meridian for Indoor Location Targeted Mobile Messaging

Urban Airship has announced a strategic partnership with Meridian for indoor location targeted mobile messaging. Meridian’s technology will enable Urban Airship customers with physical locations to reach people at the point of decision with indoor location targeting. Together, the companies’ solutions offer broad capabilities for location-targeted messaging, from quickly identifying audiences with certain behaviors or preferences in regions down to a neighborhood level, to delivering pinpoint targeted messages inside buildings.

Since partnering with Cisco to build an “indoor GPS” app for the American Museum of Natural History, Meridian has helped many different types of venues offer apps with campus and building-specific search functionality, multimedia, turn-by-turn directions, and push messaging powered by Urban Airship. Urban Airship Segments enables marketers to segment mobile audiences by location, time, context and preferences to improve the relevancy and targeting of messages and offers. Together, the organizations offer capabilities to utilize context and location to drive mobile audiences to and through physical locations.