Three More Companies Sign on to AT&T Connected Car Center

Three additional companies — Qualcomm, Red Bend and QuickPlay — have signed on to work with the connected car industry at the AT&T Drive Studio, a connected car center for innovation and research in Atlanta, Georgia.

“This is an exciting ecosystem and we are committed to leading the way to take the connected car to the next level for auto manufacturers and their drivers,” said Glenn Lurie, president, AT&T Emerging Enterprises and Partnerships, AT&T Mobility. “That’s the essence of the AT&T Drive Studio, to bring together the best players in the auto industry ecosystem to collaborate and create the future faster.”

The AT&T Drive Studio will now include support from the following companies:

Qualcomm Technologies, Inc., intends to showcase its newly announced Qualcomm Snapdragon Automotive Solutions for infotainment and telematics at the AT&T Drive Studio. Qualcomm Technologies plans to integrate these solutions with AT&T’s Drive portfolio, including AT&T’s global SIM, bifurcated billing, voice recognition, and the nation’s most reliable 4G LTE network.

AT&T has selected Red Bend Software to be a solution provider to remotely manage automotive software in the new AT&T Drive Studio. Hosted in the AT&T cloud, the Red Bend Software Management Center is an OMA-DM standard-based platform designed for car manufacturers to manage in-vehicle software and applications over the air with reliability and efficiency. Red Bend’s comprehensive software management platform significantly reduces the time and cost for automotive OEMs to manage the lifecycle of all in-vehicle software, from head units to map content and ECUs.

AT&T has selected QuickPlay Media to develop an in-vehicle video service. The offering will be powered by QuickPlay’s OpenVideo platform and will deliver Live Linear TV and streaming video on demand services to automotive manufacturers collaborating in the AT&T Drive Studio. QuickPlay’s solution will enable AT&T to provide in-car “infotainment” by delivering secure streaming of hundreds of live linear TV channels and hours of premium VoD content. The solution includes a configurable, customizable client application, support for adaptive streaming, complete content protection with DRM solutions like Microsoft PlayReady, user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.

Opened in January 2014, the AT&T Drive Studio is a dedicated facility for connected car innovation and research. Located in Atlanta, the more than 5,000-square foot AT&T Drive Studio features working garage bays, a speech lab, and a full showroom to exhibit the latest innovations.  The AT&T Drive Studio integrates AT&T solutions across multiple companies and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.