Survey Market Key to Maxtena’s Growth

Vanja Maric

Exhibiting at CTIA Super Mobility 2015, Vanja Maric, director of sales and marketing for Rockville, Maryland-based antenna-maker Maxtena, pointed out the challenge that exists for antenna makers in an uncertain drone market: forecasting what will happen next and planning for that future.

“The problem with the drone space its so volatile and so fragmented, and it’s very, very hard to predict,” Maric said. “Speaking to industry leaders in the UAV market, they don’t even know what it’s going to be in three years, and it’s very hard to put all your cards in that.”

That fragmentation is largely a dichotomy between the needs of the professional-grade market and the recreational drone pilots, Maric said. Maxtena is currently the antenna provider for several large UAV manufacturers, although confidentiality prevents them from being named.

Maxtena M1516 L1 GPS GLONASS Passive Embedded Antenna

“It all comes down to the necessity of precision, and different industries have different needs. UAVs, for example, some use very simple GPS patch antennas, simple receivers and precise location is not as important,” he said. “Then you have guys in the professional space where it is a necessity.”

That necessity right now is in the survey market, particularly RTK solutions for construction and mining operations in emerging countries. The company has seen an uptick in customers from Asia looking for antennas for Beidou. More specifically, Maric said handhelds for lone worker tracking in open pit mining in China has had “fantastic” growth. The M1227 antenna released earlier this year accomplishes this goal.

Maxtena GPS antennas at CTIA 2015

“It’s not just hardware; they have a lot of costs—software, mapping— in on all that, and if that package is right, you have something special. However, don’t forget: The antenna is the link between you and the satellite. That antenna has to be right; that’s what most companies forget,” Maric said. “You can have the best receivers and software in the world, but if you can’t make the link you can’t do it.”