Spectra Precision becomes Spectra Geospatial for survey, GIS - GPS World

Spectra Precision becomes Spectra Geospatial for survey, GIS

October 17, 2018  - By

Spectra Geospatial logoSpectra Precision has launched a new brand identity and name for its survey and geographic information systems (GIS) suite of solutions. The organization will now be known as Spectra Geospatial.

The brand will include a new logo and website domain name: www.spectrageospatial.com.

The announcement was made at Intergeo 2018, the conference on geodesy, geoinformatics and land management, taking place Oct. 16-18 in Frankfurt, Germany.

The new Spectra Geospatial brand builds upon the reputation and equity built under the previous Spectra Precision identity and now reflects the organization’s evolution of providing a broad range of solutions specifically focused on the geospatial industry, the company said.

“We’ve built a strong reputation for quality and innovation over the past 25 years,” said Olivier Casabianca, general manager of Spectra Geospatial. “We are very proud to bring a new name and brand to the market that accurately reflects our customer and dedication to the industry.”

Spectra Geospatial delivers products to the survey, GIS and construction markets, with the brand offering a complete product portfolio including GNSS, GIS, optical total stations, data collection hardware, and field and office software.

About the Author: Tracy Cozzens

Senior Editor Tracy Cozzens joined GPS World magazine in 2006. She also is editor of GPS World’s newsletters and the sister website Geospatial Solutions. She has worked in government, for non-profits, and in corporate communications, editing a variety of publications for audiences ranging from federal government contractors to teachers.