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Pole Star Offers ‘in the Box’ Indoor Location Platform

March 4, 2013  - By
Image: GPS World

Pole Star has launched its new indoor location platform, NAO Cloud. NAO Cloud simplifies the deployment of indoor location solutions by introducing an automated deployment process that dramatically reduces time-to-market and the costs of indoor location-based services, Pole Star said.

NAO Cloud integrates the NAO Campus Software Deployment Kit (SDK), and enables customers and partners to deploy NAO Campus, Pole Star’s indoor location solution, in just a few hours, by using cloud-based software tools as well as positioning databases already available and shared by worldwide partner program members.

In addition, third parties will have access to NAO Cloud’s crowdsourcing capabilities, eliminating field interventions for a simpler, faster and more affordable deployment and maintenance process, Pole Star said. Behavioral analytics or geofencing are also supported by NAO Cloud to maximize the monetization of value added location-based services.

The NAO Cloud platform targets a wide range of businesses such as venue owners, advertising platform providers, application developers, global solution integrators or network operators. NAO Cloud makes deployment, integration in mobile apps and maintenance of indoor positioning services a simple process, from a single venue to a worldwide multi-site coverage, Pole Star said.

“The indoor location services market has reached maturity. Multi-venue owners, marketing agencies and major telcos understand the challenges and the value of hyper-local information and real-time interactions with customers and related Indoor Location Analytics. Indoor positioning is the core technology that brings high value,” said Christian Carle, CEO of Pole Star. “NAO Cloud is the result of years of innovation and deep market experience through very large and complex field deployments around the world.”

In 2012, Pole Star achieved several major innovation milestones, such as the integration of Bluetooth Low Energy and Inertial Sensors in its NAO Campus fusion engine, in addition to Map Data, Wi-Fi and GPS signals. The dynamic combination of these technologies provides today the best indoor location performance results in the market, while addressing any type of building and minimizing network infrastructure, deployment and maintenance costs, Pole Star said.

The NAO Campus solution is now available for more than 80% of the smartphone market, compliant with Android and iPhone devices and embedded in consumer applications on the Google Play Marketplace and the Apple App Store.

Today, Pole Star’s indoor location solutions have been deployed in more than 43 million square feet, in 15 countries such as airports (Paris Charles de Gaulle), shopping centers in Europe and North-America, museums and department stores. In 2011, Pole Star opened its North American headquarters in Palo Alto and has expanded its international presence in 2012, building deep partnerships with companies in Europe, North-America, Asia, Australia and the Middle East. Finally, at the end of 2012, in time for the holiday season, Pole Star launched, its “living lab” mobile application, Mall Buddy, that covers 9 of the biggest malls in Silicon Valley, from San Francisco to San Jose and demonstrates the worldwide extension capability of Indoor location services.