Pole Star, MOCA provide MWC 2016 with geolocation

Pole Star, with its end-to-end scalable indoor solution, and MOCA, with its location-based mobile engagement platform, are the official providers for the GSMA Mobile World Congress 2016, being held Feb. 22-25 in Barcelona, Spain.

Pole Star’s technology integrated with the MOCA solution provides visitors, exhibitors and organizers with geolocation and context-aware marketing services. The joint solution is based on three service levels that combine users’ geolocation with other data to expand the value of contextualized messages.

The combination guides visitors through the 240,000 square meters of the Mobile World Congress, providing personalized notifications based on proximity along with an intelligent recommendation system aimed at enhancing networking efficiency.

Using geofencing, the exhibitors will be able to interact with attendees and attract them to theirs booths.

Finally, indoor location analytics brings a powerful analysis tool to the event organizer, providing the necessary knowledge to understand the behavior and preferences of attendees.

Pole Star is exhibiting in Hall 5, Stand 5B41, French Tech Pavillon. MOCA is exhibiting in Hall 8.1, stand B75.