Telmap Upgrades Its Premium Voice Offering in Germany

August 11, 2012  - By
Image: GPS World

Mobile location-based services company Telmap has partnered with Sony Music, allowing users of the Telmap Mobile Location Companion in Germany to choose from a selection of voices that will guide their navigation sessions.

Telmap voices from Sony Music launched in June around the excitement of the European Championships and are available to Vodafone Germany users through Vodafone’s Find&Go app. The launch offered two European Championship themed parody voices recorded by famous German comedian and radio personality Chris Böttcher. In July a new SpongeBob Squarepants voice was introduced and additional voices are in the pipeline. Users can download these voices for a one-time purchase of 4.99€ per voice with no restrictions on usage. Telmap is planning to offer Sony Music themed voices in other territories and through other carriers in the near future.
“We are excited to collaborate with Sony Music in offering a selection of location-specific voices that will provide a fun factor to our users’ navigation experience. This added-value offering plays well into our efforts of delivering a truly local user experience by providing the voices of local celebrities and figureheads who are relevant to specific territories and thereby appealing to specific users.” – said Tsipi Joseph, Telmap's director of marketing.
“With Telmap we have found the ideal partner for us and our navigation system voice program which is active in 27 territories. We plan to expand our product range further in the future and trust that we will realize more exciting projects with Telmap on our side,” said Daniel Federauer, business development manager for Sony Music Entertainment.

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