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John Deere acquires Bear Flag Robotics to accelerate autonomous farm tech

August 6, 2021  - By
Photo: John Deere

Photo: John Deere

Deere & Company has signed a definitive agreement to acquire Bear Flag Robotics for $250 million USD. Founded in 2017, Bear Flag is a Silicon Valley-based startup that develops autonomous-driving technology compatible with existing machines.

The deal accelerates the development and delivery of automation and autonomy on the farm and supports John Deere’s long-term strategy to create smarter machines with advanced technology to support individual customer needs.

Deere first started working with Bear Flag in 2019 as part of the company’s Startup Collaborator program, an initiative focused on enhancing work with startup companies whose technology could add value for Deere customers. Since then, Bear Flag has successfully deployed its autonomous solution on a limited number of farms in the United States.

The Bear Flag team consists of agriculture professionals, engineers and technologists focused on autonomy, sensor fusion, vision, data, software and hardware. They will remain in Silicon Valley where they will work closely with Deere to accelerate innovation and autonomy for customers across the world.

About the Author:


Senior Editor Tracy Cozzens joined GPS World magazine in 2006. She also is editor of GPS World’s newsletters and the sister website Geospatial Solutions. She has worked in government, for non-profits, and in corporate communications, editing a variety of publications for audiences ranging from federal government contractors to teachers.

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