CES: Hobbico Demonstrates Drone System for Aerial Photos

The Hobbico ORA, a new drone system for aerial photographers, is being demonstrated at the 2015 International CES, running January 6-9 in Las Vegas. The camera-equipped drone displays captured aerial images on a seven-inch touchscreen integrated into the transceiver. With a 370-mm diameter and an onboard 1080p HD camera, the ORA also delivers high-quality images, reliability and long range through its recording method and choice of radio frequencies.

Designed for taking aerial views of action sports, outdoor weddings, real estate, vacation vistas and more, the ORA delivers out-of-the-box aerial photo and video capture with no need for radio-control piloting experience. All images are recorded on an SD card built into the drone, providing higher resolution than systems that use the transceiver for data capture, Hobbico said. Use of the 5.8-GHz radio band instead of the typical 2.-4GHz or Wi-Fi ensures a robust connection and a 500-meter flight control and video signal range.

The seven-inch first-person view touchscreen built into the ORA transceiver displays what the UAV’s onboard camera sees in real time, eliminating the need to use a cell phone, tablet or other third-party device to view captured images. Users can frame scenes exactly as they want them filmed by remotely controlling the camera gimbal. One-, two- and three-axis gimbal options are available, each designed also to accept GoPro cameras.

The transceiver has an integrated Android device for programming ORA functions through the touchscreen. A separate OLED telemetry screen displays flight data such as GPS coordinates, altitude and battery power status.

Other highlights include:

• 30 minutes of flight time per battery charge
• Built-in GPS programming that puts flight routes, speed and altitude on auto-pilot
• Support for 32 separate GPS waypoints to execute complex flight patterns
• The ability to hold a steady altitude and position via GPS to film desired scenes
• The option to save coordinates and fly the identical path again any number of times.

Selecting “Return to Home” brings the ORA back to its pilot with a single command. An “Actual Direction” option prevents control reversal confusion during manual flight — when activated, the quad always moves in the same direction as the control sticks. Additional failsafe systems watch for dangers such as low-battery power and automatically bring the ORA and camera home for safe landing.

The Hobbico ORA is scheduled for early 2015 release at an MSRP of $1,500-$2,000 depending on the battery, gimbal and camera configuration. The package will include the drone, 10-channel touchscreen transceiver, gimbal, batteries and charger.

The drone is on display at CES Booth #25214 in the Unmanned Systems Marketplace at the Las Vegas Convention Center’s South Hall 2.