‘We Will Find You’ with GPS, Nestlé Tells Candy Bar Customers

September 28, 2012  - By
Image: GPS World


Open a Nestlé candy bar in the United Kingdom — one of six with a GPS tracking device — and you could win a big cash prize. The candy company’s latest marketing campaign involves putting GPS trackers on half-a-dozen bars such as Kit Kat, Aero, and Yorkie.

A 30-second commercial video shows, in Bond-like fashion, how the bar will activate when opened, with instant response by a “crack team” that will arrive via helicopter to award the lucky customer £10,000.

The marketing campaign, developed by creative agency JWT London, is part of a promotion involving ads on TV and radio, as well as online, costing Nestlé £4 million ($6.5 million).

Check out the commercial here:

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