UBL Interactive Enters Data Agreement with NavAds for GPS Locations

January 27, 2015  - By
Image: GPS World

UBL Interactive, Inc. today announced a global data syndication agreement with Amsterdam-based NavAds to help businesses ensure their profiles appear in navigation services and devices.

The NavAds agreement will improve the quality of the business listing information and the breadth of distribution for UBL customers. NavAds specializes in business listing insertion and advertising on navigation services such as TomTom, Garmin, Nokia HERE, Waze, Yandex, and others.

UBL CEO, Doyal Bryant, said the partnership was significant not only because it addressed the growing use of mapping tools, but because it was a global arrangement. “UBL is focused on an increasingly mobile world, and services which are not confined by national borders. Navigation services are constantly changing and evolving and with our NavAds partnership, our customers can be assured anywhere globally, they will get the benefit of the most advanced distribution in the mapping space,” he said. “It extends our place as the global leader in business listing syndication, with more publishers and international local partnerships than any others in the space.”

NavAds CEO, Lex ten Veen, said UBL would bring many new owner-verified business locations to the NavAds platform and network. “Businesses need to be found on these navigation devices, and NavAds can give UBL’s customers great confidence their visibility is fully optimized,” he said.

The services will be integrated into UBL product sets immediately.

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