CSR Completes SiRF Acquisition

July 24, 2009  - By
0 Comments
Image: GPS World

England’s CSR plc and U.S.-based SiRF Technology Holdings, Inc., have completed their merger, ending years of speculation over what may become of SiRF, a pioneering maker of GPS receivers that had become financially troubled during the current economic downturn.

“In bringing together the combined capabilities and broad range of CSR and SiRF technologies and platforms, we have created a new force in the industry and a world class organization with the commercial, technical and operational scale to build on CSR and SiRF’s existing customer relationships and deliver the next generation of connectivity and location enabled products,” said Joep van Beurden, CSR CEO. “Our strategic goal is to address the existing and emerging needs of our combined customer base for connectivity and location technologies. The potential applications and benefits to the end user of connectivity plus location are only just starting to open up, and these exciting new opportunities will be driven by our unique combination of leading location technologies and connectivity solutions.”

SiRF co-founder Kanwar Chadha echoed those sentiments. “CSR and SiRF have a shared vision of using innovation to bring the benefits of wireless connectivity and location to mainstream consumers and enterprises and to enable new and exciting user experiences,” said Chadha, now a CSR board member and chief marketing officer. “We believe that through this merger, our customers and consumers will derive benefits from a much stronger player whose focus is on delivering best in class connectivity and location platforms.”

For CSR’s customers, the merger with SiRF means CSR’s Connectivity Centre products are augmented by GPS technologies, including assisted GPS (A-GPS), dead reckoning, and location centric platforms, the companies said. Meanwhile, SiRF’s customers will see enhancements to SiRF’s location platforms with CSR’s Connectivity Centre capabilities.

The enlarged CSR group will have its global headquarters in Cambridge, United Kingdom, with SiRF’s headquarters remaining in San Jose, California, which will also serve as CSR’s U.S. headquarters. The combined CSR group is now among the top 10 fabless semiconductor companies, with a combined customer list including six of the top seven handset manufacturers, the top five personal navigation device makers, the top two automotive telematics suppliers, and other auto and consumer electronics providers, CSR said.

This article is tagged with , , , and posted in Mobile

About the Author:


Post a Comment