Esri honors Microsoft for innovation in location strategy

Esri has awarded Microsoft Corporation with the New Technology Integration Award at the Esri Partner Conference in Palm Springs. The award honors a company in Esri’s Partner Network for taking map visualization and location analytics to the next level by integrating ArcGIS in a new or innovative way.

Microsoft was recognized for integrating Esri’s ArcGIS Maps into Microsoft Power BI, a set of business analytics tools. Power BI allows users to share insights in the form of interactive maps layered with authoritative data in one process. Users can access valuable geographic information in order to make better business decisions more efficiently without having to export data from numerous sources online, Esri said.

Power BI enables users to create dashboards, reports, and visualizations of data through a cloud-based service. This allows anyone in an organization to use Power BI’s powerful analytical capabilities anywhere, and access them via an application that can be downloaded to mobile devices. For instance, a retailer surveying a new location can use ArcGIS Maps within the Power BI mobile app from the field to determine its proximity to potential affluent consumers.

“We’re excited and humbled to receive the 2017 Esri Partner Conference New Technology Integration award,” said Kamal Hathi, general manager, Power BI, Microsoft Corp. “Thanks to the dedicated team across Esri and Microsoft, we delivered a sophisticated solution in record time. This was made possible by the open and extensible Microsoft Power BI platform which makes it easy for partners such as Esri to plug in and add value to our mutual customers. ArcGIS Maps for Power BI continues to iterate and improve based on customer feedback, reflecting the agility and customer oriented approach of both companies.”

Armed with what Esri calls The Science of Where, a transformational way to unlock data’s full potential, Power BI users can create informed location-based analyses for everything from allocating resources to the best places to start a new business.