Esri adds web map analytics tool to ArcGIS Marketplace

April 4, 2016 - By Tracy Cozzens

Image: GPS World

Maptiks‘ web map analytics is now integrated with Esri’s ArcGIS platform and available on ArcGIS Marketplace. It is now possible to receive analytics surrounding use of a web-mapping application.

ArcGIS Marketplace is a destination that enables ArcGIS users to search, discover, and get apps and content from qualified providers.

Using Esri’s ArcGIS API for JavaScript and Esri Leaflet, Maptiks now provides user activity analytics for your web maps. It helps answer key design and U/X questions such as how and where are users interacting with a web map.

“Many web map developers are lacking the right metrics and data to see how users are actually converting and using their maps,” reads a Maptiks press release. “Google Analytics provides some insights, but it lacks the capability to really dig into where users are looking on the map, where they are clicking and how they’re actually using it.”

Standard websites, apps and web applications have a slew of developer friendly analytics solutions that help businesses dive into their users’ activities. But, developers building out applications based on web maps such as Uber, Nextdoor and Strava that have GIS dependent products require more detailed metrics into their users.

Will Cadell, CEO of Maptiks, spoke about the integration. “We’re really excited to be integrating with Esri’s platform. The development community around Esri is massive and we’re looking forward to giving them an analytics tool they’ll actually use. We’ve had a lot of requests from web map developers who wanted this integration, and thanks to the Esri Startup Program, we were able to fast track the integration with our development team. The Esri team has been very supportive. We’re looking forward to help Esri development community build even better Esri maps with the help of our analytics.”

Maptiks, is a startup based out of Prince George, B.C., founded by Will Cadell. Maptiks is built by Sparkgeo, a geospatial web company with over a decade of experience in the GIS & Technology industries. Working with clients such as Wildlife Conservation Society, and Map My Fitness, Sparkgeo has built Maptiks to measure how users interact with web maps increasing map conversions so they can build a better map.