DirectMail.com to Launch GeoInsight at DMA 2013

DirectMail.com will launch GeoInsight, the firm’s advanced marketing intelligence and data sourcing tool, at DMA 2013. DirectMail.com will demonstrate GeoInsight’s capabilities at the Direct Marketing Association conference in Chicago on October 13–15.

According to DirectMail.com, GeoInsight puts powerful, easy-to-use database analytics capabilities into marketers’ hands. Based on a web-based map interface, GeoInsight provides the following functionality:

• The combined power of enterprise-level, location-based data analytics and real-time, customer-rich profile information,
• Instant analysis of markets, customers and prospects, yielding visual and quantitative displays of geographic concentrations and lifestyle and purchasing characteristics, and
• A new level of selectivity and precision in targeting prospects and engaging existing customers by combining a marketer’s existing database with GeoInsight’s location-based, data-mining and modeling information.

The GeoInsight tool features enhancements such as:

• A data visualization engine that allows customized reporting based on relevant data points,
• Thematic map overlays, using either client data or enhanced consumer data,
• Access to digital behavior insights, enabling better cross-channel marketing and timing,
• Targeted segmentation and messaging strategy models, and
• Analysis of client files based on customer transactional or summarized data.

“DMA 2013, the global event for data-driven marketers, is the ideal venue for launching GeoInsight,” said Joe Leger, vice president of Data and Analytics, DirectMail.com. “Marketers who understand data’s power to transform a brand and a business will be amazed by how this innovative marketing intelligence and data sourcing tool brings a whole new level of selectivity and precision to the task of targeting prospects and engaging current customers. With GeoInsight’s revelations about customer behaviors and lifestyles, their ability to increase market share — and do so with greater return on marketing investment — will be facilitated.”