CartoDB unveils tech to extract Deep Insights from location data

February 23, 2016  - By


CartoDB, a world leading company for location intelligence, data analysis, and visualization, has launched Deep Insights, a technology layer that enables the visualization, dynamic filtering, and exploration of large location datasets at unprecedented scale and scope.

With CartoDB’s Deep Insights technology, datasets can be enriched or augmented by existing geospatial data from various sources with a diverse number of fields, such as census information or administrative boundaries. Once data is processed by Deep Insights, users can further filter, pan, zoom and granularly narrow in on data to view trends and patterns that, in traditional reports, would otherwise go unnoticed.

Deep Insights is also equipped with a suite of interactive widgets and command controls so users can tailor the interface for the best experience. It can be implemented to stand-alone or configured and integrated with users’ own application workflow.

“The launch of Deep Insights involves a redefinition of the role of geospatial data visualization and analysis in maps, empowering the way people analyze and interact with massive amounts of existing data. For CartoDB it was the next logical step to follow,” said Sergio Álvarez Leiva, CPO, CartoDB. “The creation of a new visualization technology capable of identifying trends and patterns with big data, literally making the invisible visible.”

CartoDB is launching Deep Insights at Mobile World Congress, being held Feb. 22-25 in Barcelona, Spain. The company is demonstrating the technology in partnership with Mobile World Capital, an organization dedicated to bringing mobile transformation to the city of Barcelona. Deep Insights will be used to analyze the influx of tourism in Barcelona and identify opportunities for increased revenue through tourism per location. The collaborative project will leverage three sets of data, including data on key touristic spots, social media activity, and payments from BBVA bank.

Deep Insights is made available through a single, user-friendly interface that allows users to explore location-related insights visually on a map. It has a fixed pricing structure to allow for unlimited scale with no cap on usage, starting at $100 for 1GB in memory data.

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