Bryton Enhances Sports Monitoring Equipment with u-blox GPS

Bryton Incorporated has chosen to integrate u-blox’ UBX-G6010 GPS single chip to give its sports electronics products location-aware features. Founded in 2009, Taiwan-based Bryton has established a brand of GPS-enabled sports monitoring devices dedicated to four main activities: cycling, fitness, outdoor adventure and athletic training.

“At Bryton, we understand the mindset of sport enthusiasts, and know exactly what they are looking for when they shop for electronic equipment to enhance their exercise experience: it must be smart, small, attractive, accurate, dependable, and packed with interesting and useful features that make their workouts more fun and informative,” said Wolf Lin, President at Bryton Inc.

“u-blox’ extremely small GPS chip solution requires very few external components, meaning we don’t need to allocate much space in our products to achieve state-of-the-art, extremely sensitive GPS positioning capability,” added Lin. “Another primary feature is long battery life. Thanks to u-blox’ low power chip design with sophisticated power saving modes, the GPS receiver, which must be active much of the time, requires only a small fraction of the device’s power.”

Bryton evaluated leading vendors of GPS technology and selected u‑blox’ GPS single-chip based on four key product features: small size, high sensitivity, low-power consumption, and upgradability.

Bryton markets its products under two main product categories:

Rider. An extensive line of waterproof bike computers that provide navigation while monitoring location, distance, elevation, route history as well as heart rate and calories usage.

Cardio. Smart sports watches for runners with integrated GPS that delivers accurate time, pace, distance, stride, lap information and much more.