PoLTE offers indoor/outdoor positioning using LTE networks
April 5, 2016
PoLTE Corporation has developed technology that harnesses the global long-term evolution (LTE) deployment to provide accurate and reliable […]
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PoLTE Corporation has developed technology that harnesses the global long-term evolution (LTE) deployment to provide accurate and reliable […]
MediaSignage has released GPS-powered, location-based services (LBS) for digital signage. The tool provides specific geo-targeting of advertising campaigns based on the […]
Reasons Cited Include Privacy, Lack of Retail Support
Google Here, a proposed beacon-based location service operating within Google Maps, was reportedly cancelled due to a concern by Alphabet CEO Larry Page’s that it would be too invasive by the users of his mapping service. When the location industry has such a dominant player pull out of a nascent, and potentially lucrative, proximity service, does it mean that consumers will now have to wait for a full-scale rollout? Google will remain a major player with its Google Maps app, but where does it go from there?
Local ID has closed a $1.9 million seed round of funding led by Crosscut Ventures. Local ID is a […]
This year’s Mobile World Congress in Barcelona was the biggest ever, with 95,000 attendees and thousands of booths, conferences and people with sore feet walking a cavernous exhibition hall. While the Geneva Auto Show ran close to the same dates, connected vehicle companies and technology were prominently featured. What was interesting, however, was the rise of indoor positioning companies and mobile advertising agencies with interest in location.
A new Placecast poll indicates that nearly 118 million smartphone owners will be relying on their phones for […]
The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy […]
When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — […]
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