Ride Service Uber Acquires Mapping Company DeCarta

March 18, 2015  - By
Image: GPS World

Ride service Uber is buying mapping and search startup deCarta, reports Mashable, which said it learned of the deal from an Uber representative.

The deal was expected to close earlier this month. Uber plans to use deCarta’s technology and talent to fine-tune its products and services that rely on maps, including UberPOOL, the smartphone-based ride-sharing app.

Thirty out of 40 deCarta employees will remain with the company, including Kim Fennell, chief executive officer and president, Mashable said. deCarta will continue to operate as a wholly-owned subsidiary of Uber, but will use its own name.

Founded in 1996, deCarta is privately held, and headquartered in San Jose, Calif., with international offices and distributors in Germany, China, Brazil and South Africa. deCarta is a global location-based services (LBS) technology company that provides specialized geospatial technologies for online mapping, routing, navigation, geocoding, local search and geo-data integration and processing. The company’s platform is used by high-volume LBS applications and services in the mobile, Internet, enterprise-fleet and automotive markets.  Customers and technology partners include Samsung, Inrix, T-Mobile, FullPower MotionX GPS Drive, Appello, Denso, Ford, GM OnStar, Masternaut, Wireless Matrix, eMapgo, Nokia/HERE, Spot-On-Time, Telstra/Sensis, TomTom, WHERE/eBay.

In February, Uber announced a partnership with Starwood Hotel and Resorts where Starwood Preferred Guest members earn points towards free hotel stays for every dollar spent riding Uber.