Fleet Management Company Omnitracs Unveils New Brand Identity

September 28, 2015  - By
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Omnitracs-logoFleet management company Omnitracs LLC introduced today its new branding, which unifies its specialized business units under a single naming, messaging and creative architecture. Elements of the new brand platform include a redesign of the corporate logo and tagline, a refined core messaging, and new design treatments, the company said in a press release, all of which will be applied to the full spectrum of Omnitracs communications vehicles in the coming months.

What operated before as independent business units — Roadnet, XRS, Sylectus and Analytics — are now fully integrated flagship products within Omnitracs’ broad range of solutions: compliance, safety and security, productivity, telematics and tracking, transportation management system (TMS), planning and delivery, data and analytics, and professional services.

“Over the past few years and through a series of strategic acquisitions, Omnitracs has grown to become a global force in comprehensive fleet management solutions for fleets of all sizes, whether private or for-hire,” said Omnitracs CEO John Graham. “The new brand platform — from creative to messaging — properly aligns our distinct business units under the power of a single, well-respected brand: Omnitracs. The new branding is representative of the collective strength of our uniquely varied expertise, our continuous innovation and drive to revolutionize the transportation industry, and our ability to deliver best-in-class solutions to our customers for today and tomorrow.”

A cornerstone of Omnitracs’ new brand is its signature, comprising the logo and tagline. The modern symbol that accompanies the Omnitracs logotype illustrates motion, innovation and convergence. The tagline, “innovation. driven.” speaks to the core attributes of the company and reflects both its inventive nature and focus on delivering the most reliable and valuable solutions available, the company said.

“Omnitracs has long been recognized as the pioneer in fleet management solutions and as a product and technology innovator,” said Jim Gardner, vice president of marketing at Omnitracs. “Our new unified branding reflects the alignment of our business units into a single, end-to-end solution portfolio offering our customers greater insight into their business and higher profits from their fleets.”

Omnitracs will further unveil its new visual branding, colors and imagery at the American Trucking Associations (ATA) Management Conference & Exhibition, Oct. 17-20 in Philadelphia.

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