Imagine a vault of highly accurate geolocation data that provides look-up service for any device, in any country, based on publicly sent signal data. It is an appealing idea. Mozilla, best known for its popular Firefox browser, is a nonprofit organization dedicated to openness on the web. No one is better positioned to create the very first public geolocation database. Mozilla wants to build the data service with the end goals of enabling innovation and improving location data privacy. The group makes the point that improving the privacy of user data is counter incentivizing for-profit companies that collect this data. Privacy continues to be a major industry issue that has gotten more than one company in trouble with regulators and customers.