Sonata Advertising Platform Brings Online Customers to Bricks-and-Mortar Stores
November 11, 2013
Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million […]
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Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million […]
Vehicle-Tracking.com has been redesigned. Vehicle-Tracking.com is the official online e-commerce site of LandAirSea Systems, a provider of consumer […]
Walgreens, the largest U.S. drugstore chain, announced a partnership with in-store mapping and search startup aisle411. As a result of this partnership shoppers can use their iPhone or Android smartphones to view maps of any of the 7,907 Walgreens stores and locate products down to a particular section of each aisle. Walgreens is said to be the first U.S. national retailer with all of its stores mapped in a mobile application.
Once again, it looks as if Google is taking a giant leap into location-based services with its recent acquisition of The Dealmap. Is this deal a signal that LBS market viability may be tied to the social shopping market? The market is potentially huge, with two big players and a third, Google, quickly developing. But is this the market that will propel LBS to the next level? One analyst says yes…and no.
It’s coming. Indoor location, which has been stymied by the limitations of GPS and lack of mapping, is finally getting some legs and is heading us towards seamless navigation. A shopper is guided from home to an empty parking space at the mall, and the navigation doesn’t miss a beat as he heads inside and gets directions to a particular store, and perhaps to a given shelf. Today, the location of a wireless device usually cannot be determined more precisely than the building it is within. In tall or sprawling venues like arenas, malls, dormitories, or apartments this is a critical problem for emergency personnel trying to locate a person who has dialed 911. Mobile marketing and social network applications have also been constrained by problems in obtaining indoor location.
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