Out in Front: Who’s Been Mining My Location?
March 1, 2014
Conventional wisdom holds that smartphone users will tolerate diluted privacy — specifically, privacy of their own location — […]
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Conventional wisdom holds that smartphone users will tolerate diluted privacy — specifically, privacy of their own location — […]
From CES to the Detroit Auto Show, it has been a big month for in-car connectivity that enables […]
But Google and Facebook Signal Their Intent to Capture Users’ Location The biggest international mobile-phone show ever, Mobile […]
The Social Loco conference in San Francisco highlighted brands leveraging social location. However, it seems as if the conference focused more on the social than the location element. As one attendee said, “Location as a topic is almost like electricity as a topic, it’s just there.” In other industry news, veteran location executive Kanwar Chadha is moving on…
We have been reading with much interest the Innovation column, “GNSS Antennas and Humans” (Innovation, February issue). As the interaction with the human body is something many companies designing GPS into their products do not consider, it is great to see this topic being given some recent attention. We do feel, however, that we should comment on some issues we see in the article, especially as one of our antennas has been used as part of the testing.
In the public dialogue about mobile privacy concerns, I’ve yet to hear a plea to turn back the clock to when mobile apps were supported by subscription fees. Surprisingly, many consumers don’t understand the devil pact that free services come with a loss of privacy. With the exception of enterprise offerings, subscription fees have shrunk or disappeared for most location-based services. At the Institute for Communication Technology Management at the University of Southern California, Allison Cera of Lucent-Alcatel talked about the intersection of technology and identity. More than half of the people in her study felt they shouldn’t have to provide information about themselves just to get the most out of online services. Among the most connected technology users, the expectation of privacy was lower.
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