Waze to Offer Location-Based Ads
November 13, 2012
The month of October and now into November was filled with several conferences, but not a lot of […]
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The month of October and now into November was filled with several conferences, but not a lot of […]
By Janice Partyka. TeleNav has announced that it has acquired Local Merchant Services, Inc., d.b.a. ThinkNear, a privately […]
Flurry has announced Flurry Ad Analytics, an analytics-powered service for mobile app marketers to measure the effectiveness of traffic acquisition campaigns across ad networks. The service enables app marketers to track the quality, follow-on behavior, and return on investment of traffic sourced from campaigns across major mobile ad networks including Apple iAd, Google Admob, Millenial Media, InMobi, Jumptap, and Flurry AppCircle.
The Weather Channel Companies announced they will partner with hyperlocal data company PlaceIQ to provide advertisers with new audience targeting that can deliver highly contextually relevant ads to consumers. With 30 million monthly mobile users, The Weather Channel can offer hyperlocal audience targeting at scale. This targeting is now available on The Weather Channel iPhone App and will be rolling out on The Weather Channel Android App in July and all mobile platforms later this year.
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