For the past several months, controversy has raged over the revelation that Apple and Google tracked mobile subscriber location movements and stored that information in an unencrypted file on the handset, where it was potentially vulnerable to hacking and other inappropriate usage. The resulting Location-gate scandal highlights the sometimes tenuous control of mobile subscriber information versus the business objectives of dominant platform and applications providers. These business objectives may include immediate revenue opportunities from the subscriber being tracked or broader self-interest initiatives, such as collecting marketing data that may be valuable to third parties like advertisers, or building subscriber-reported Wi-Fi access point databases.