Waze to Offer Location-Based Ads
November 13, 2012
The month of October and now into November was filled with several conferences, but not a lot of […]
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The month of October and now into November was filled with several conferences, but not a lot of […]
By Janice Partyka. TeleNav has announced that it has acquired Local Merchant Services, Inc., d.b.a. ThinkNear, a privately […]
Flurry has announced Flurry Ad Analytics, an analytics-powered service for mobile app marketers to measure the effectiveness of traffic acquisition campaigns across ad networks. The service enables app marketers to track the quality, follow-on behavior, and return on investment of traffic sourced from campaigns across major mobile ad networks including Apple iAd, Google Admob, Millenial Media, InMobi, Jumptap, and Flurry AppCircle.
Once again, it looks as if Google is taking a giant leap into location-based services with its recent acquisition of The Dealmap. Is this deal a signal that LBS market viability may be tied to the social shopping market? The market is potentially huge, with two big players and a third, Google, quickly developing. But is this the market that will propel LBS to the next level? One analyst says yes…and no.
It’s coming. Indoor location, which has been stymied by the limitations of GPS and lack of mapping, is finally getting some legs and is heading us towards seamless navigation. A shopper is guided from home to an empty parking space at the mall, and the navigation doesn’t miss a beat as he heads inside and gets directions to a particular store, and perhaps to a given shelf. Today, the location of a wireless device usually cannot be determined more precisely than the building it is within. In tall or sprawling venues like arenas, malls, dormitories, or apartments this is a critical problem for emergency personnel trying to locate a person who has dialed 911. Mobile marketing and social network applications have also been constrained by problems in obtaining indoor location.
From a distance, the Garmin-Asus partnership to produce GPS-enabled smartphones looked pretty good — particularly during the market erosion for portable navigation devices. However, published reports indicate that the companies will not renew their partnership in January 2011. Switzerland-based Garmin and its Dutch competitor TomTom have seen steeply declining sales for personal navigation devices (PNDs) since the high point of the market two years ago, industry observers say.
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