User location data could support satellite launches

June 23, 2016

Let’s look through the other end of the telescope this month. The satellites are nattering along, lining up […]

This article is tagged with advertising, beacon, Facebook, GNSS Design & Test Newsletter, GNSS funding, GNSS policy, PNT, satellite launch, Wi-Fi and posted in GNSS, Opinions

With the service, media players display a content loop with information specific to the vicinity of the vehicle.

GPS-powered advertising geo-targets moving vehicles

November 4, 2015

MediaSignage has released GPS-powered, location-based services (LBS) for digital signage. The tool provides specific geo-targeting of advertising campaigns based on the […]

This article is tagged with advertising, digital signage, LBS, location-based services, MediaSignage, mobile advertising, tracking and posted in Latest News, Mobile, Transportation

sensewhere’s crowdsourcing technology enables precise location information, with no additional infrastructure, in areas where there is no or inaccurate GPS satellite data such as indoors or in tight urban areas.

sensewhere Secures Investment for Indoor Positioning

August 27, 2015

Tencent Holdings Ltd., a provider of Internet services in China, has completed a strategic investment in sensewhere Ltd., a […]

This article is tagged with advertising, beacon mapping, crowdsourcing, indoor positioning, location-based services, mobile, Sensewhere, Tencent, wearables and posted in Latest News, Mobile

TCS Buys Loctronix Location-Based Technology

July 6, 2015

TeleCommunication Systems (TCS) has purchased location-based technology and intellectual property from Loctronix. TCS is integrating the newly acquired […]

This article is tagged with advertising, indoor location, intellectual property, location-based services, Loctronix, public safety, TCS, TeleCommunication Systems and posted in Latest News, Mobile

Location Intelligence Platform Aims at Local Marketing

June 10, 2015

Local ID has closed a $1.9 million seed round of funding led by Crosscut Ventures. Local ID is a […]

This article is tagged with advertising, brick-and-mortar stores, cloud-based, Esri, funding, local marketing, location intelligence, mapping, mobile advertising and posted in Latest News, Mobile

Ready for Black Friday: Study Shows Americans Aware of In-Store Beacons

November 24, 2014

A new Placecast poll indicates that nearly 118 million smartphone owners will be relying on their phones for […]

This article is tagged with advertising, beacons, Black Friday, Bluetooth, indoor positioning, mobile advertising, personal navigation, Placecast, shopping, smartphone and posted in Latest News, Mobile

Mobile Location Data Accuracy Group to Develop Guidelines

July 31, 2014

The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy […]

This article is tagged with advertising, indoor positioning, mobile advertising, Mobile Location Data Accuracy Group, mobile marketing, Mobile Marketing Association, personal navigation, privacy, social networking, tracking and posted in Latest News, Mobile

Indoor Positioning Gaining Retail, Advertising Agency Notice

July 28, 2014

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at […]

This article is tagged with advertising, indoor positioning, retailers, Wireless LBS Insider and posted in Mobile, Opinions

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