Maponics, a provider of location-based data, introduced a new offering that includes the geographic boundaries of more than 3,000 shopping malls, districts, centers, and outlets across 100 metro areas in the United States. Unlike the data found on popular search engines and directories that only show shopping locations, Maponics Shopping Boundaries includes the boundary outlining shopping areas and adjacent parking, along with the name, address, and type of shopping area.

Shopping Boundaries can be used as geofences to direct ads specifically to consumers who are within defined shopping areas. Maponics also announced that Shopping Boundaries and several other datasets, including Neighborhood Boundaries, will be offered through Location Lab. Location Labs will offer Maponics data as part of its geofencing platform to the mobile developer community.