DMEautomotive Releases Driver Connect
February 15, 2012 By: Janice PartykaDMEautomotive has unveiled Driver Connect, a dealer-branded mobile app for iPhone, iPad, and Android devices. Driver Connect provides consumers with a suite of automotive tools. The offering allows customers to browse new and used inventory, schedule service appointments, manage vehicles' service histories, and receive targeted dealership alerts and offers.
"Analysts agree that in 2012 and beyond, it's going to be all about mobile apps. Consumer behavior is undergoing a sea change as profound as the shift from mainframe to desktop computing," said Mike Walther of DMEautomotive. "Far more people now prefer to access info via on-the-go apps. DMEautomotive's mission is to bring science inspired marketing programs to the automotive industry; Driver Connect is all about allowing the dealer to deliver relevant communications via the mobile app. This is why we developed Driver Connect — to put dealers ahead of the marketing curve and keep them firmly in front of their customers."
Driver Connect Features
Tools:
- Find My Car: GPS functionality helps people locate their car
- Find Local Parking: Location aware feature maps and highlights nearby parking lots
- My Parking Meter: Meter expiration alerts eliminate tickets, etc.
- Gas Station Locator: Identifies nearest, lowest-price gas stations
Management:
Consumers manage their vehicles' complete service history and appointment scheduling on the fly.
- Add a VIN and vehicle service histories are automatically pulled from the dealer's DMS.
- Up-to-the-minute recall info and alerts.
- 24/7 service appointment scheduling at preferred store, automatically added to user's mobile device calendar. Store locator, contact info and mapping.
Pro-Dealer Features:
- Users can search consolidated, up-to-date, new and used inventory across all a dealer group's stores (or by selected store), with detailed vehicle info and photos.
- Enables dealers to unleash targeted customer communications, including special offers/coupons, alerts and marketing campaigns based on a vehicle's service lifecycle, the customer relationship, or program rules.
- Automatic DMS and DMEautomotive Loyalty Program integration, so users can manage/redeem their loyalty points.
- Driver Connect is an integrated part of the DMEautomotive Customer Journey, opening up the mobile app as another channel of marketing communication.
About the Author: Janice Partyka
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