GPS-Wireless Locates LBS Profits in Four-Year Growth Spurt
February 21, 2012Analysts predict a four-year growth leap in Internet-connected vehicles, but only some companies, products, and services are poised to turn a profit on this new jumping-the-chasm development. Who are they, and what is their strategy? This topic is a key focus of the GPS-Wireless 2012 conference. Early registration, saving $100, ends this Friday, February 24.
The conference takes place March 21-22 at the Hyatt San Francisco Airport Hotel. Registrations this week will save $100 off the regular conference price and can also secure an equivalent discount on the hotel rate.
GPS-Wireless features speakers from location companies such as Groupon, Foursquare, Nokia, Verizon Wireless, Sprint, AT&T, Yahoo!, Nissan, BMW, TCS, Rand McNally, TomTom, and many others.
Low-cost lodging is available at the Hyatt San Francisco Airport Hotel through the website at www.gps-wireless.com, under a conference block at the discounted group rate of $129/night (regularly $200 and up) before March 5, 2012.
Robert Gourdine, senior director of Global Customer Marketing for DigitalGlobe, will chair GPS-Wireless, the mobile information markets conference, and open the proceedings on Wednesday morning, March 21, with a half-hour talk. The conference focuses on this year's market drivers: integrated personal location information products and services embedded via social networks like check-in applications and location-based advertising such as coupons and deals.
"2012 is going to be a big year for the location and navigation industry. Google, big box retailers like Best Buy and others are leveraging location technology, such as indoor positioning, to make inroads into all facets of the industry and incorporate it into their marketing plans," said Kevin Dennehy, GPS-Wireless conference director. Dennehy is also a contributing editor to GPS World, writing the monthly LBS Insider newsletter. "Mobile information companies need to stay on top of a changing and challenging market to assess what the competition is doing and make new marketing strategies."
Marc Kleinmaier, business development/product strategy, Nokia, will moderate an executive panel discussion, "Why is Location Hot?" Among speakers are Brian Salisbury, director of business development, TCS.
Lisa Peterson, director of mobile solutions, Neustar, moderates a panel on Location-Based Services in 2012, addressing questions such as "Apps stores are pretty cluttered, but are they driving the awareness of and market growth of LBS?" and "If navigation and other bundled LBS services are going to a free model by Google and others, how does that affect the LBS market? Smaller companies affected? How can they monetize this?" Speakers include Ted Babitz, director, business development, xAd, and Darius Paczuski, vice president of Marketing, Telenav.
Other panels address Big Money in Enterprise and Government Markets, New Platforms and Technology, and a Worldwide Telematics Market Update: the Connected Vehicle Market.
The full conference agenda is viewable online.
Attendees to the conference, now in its 15th year, typically include senior executives from telematics and wireless companies, automakers, security and government officials, network operators, system integrators, location-based services developers, content and platform providers and marketing professionals.
The event also includes a hosted, two-and-a-half-hour reception is known as the industry's best networking event.
Sponsors include Neustar, Digital Globe, Runzheimer International, GPS World Magazine, GPS Business News, and the Wireless Communications Alliance.
The costs for registration are as follows:
Early Bird Pricing (before February 24, 2012)
Single Registration @ $699.00
Multiple Registrations @ $599.00/person
Regular Pricing (after February 24, 2012)
Single Registration @ $799.00
Multiple Registrations @ $699.00/person
Onsite Registration @ $899.00/person
LBS Webinar. Dennehy also hosts a webinar this week. On February 22, he and speakers Kris Kolodziej, associate director of LBS, Verizon Wireless; Mike Flom, managing director, Flom LBS Consulting; and Tasso Roumeliotis, CEO, Location Labs, will kick around current trends and make market predictions.
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