CSR Offers SiRFprimaII Platform for Auto Navigation and Infotainment
November 15, 2011
CSR plc has introduced the SiRFprimaII auto infotainment platform, which it terms a comprehensive solution that raises the bar for the next generation of connected, location-aware in-vehicle infotainment (IVI) systems. The SiRFprimaII platform helps IVI makers reduce their product development, manufacturing, and bill of matierials costs and quickly bring the features of premium navigation-infotainment systems to the mainstream automotive market, CSR said.
“Our vision is to enrich the mainstream consumer auto navigation experience, in-dash or on-dash. With its support for all global navigation satellite systems, robust connectivity capabilities and next-generation applications like augmented reality, the SiRFprimaII platform is a great step forward in that direction,” said Kanwar Chadha, Chief Marketing Officer for CSR and founder of SiRF. “With today’s simultaneous launch of the SiRFprimaII platform for the automotive market and the SiRFstarV and SiRFusion platforms for mobile devices, we are taking the mainstream consumer location experience to the next level.”
The SiRFprimaII platform launch includes the SiRFprimaII SoC and TriG RF multi-GNSS (global navigation satellite system) radio, which together can support all global navigation satellite systems. As part of its system platform strategy, CSR is offering a comprehensive solution of pre-integrated and validated hardware and software that provides all the infrastructure necessary to bring navigation and a modern family room infotainment experience into the car. This comprehensive platform solution combines the CSR SiRFprimaII SoC and the TriG RF radio with the CSR8311 Bluetooth and CSR6031 Wi-Fi solutions and CSR Synergy integrating software to form the heart of a robust, touchscreen-based system that lets drivers navigate reliably and passengers entertain themselves with DVDs or streaming video, enjoy hi-fi stereo audio through speakers or wireless headsets, use a remote to control everything, and connect their laptops via Wi-Fi, CSR said.
“The second-generation SiRFprimaII SoC and the new TriG RF front end form the nucleus of a pre-integrated hardware and software platform solution that embodies all our core competencies in location, connectivity, and multimedia technologies and is designed to support the features and quality needs of our automotive customers,” said Charlie Lesko, General Manager of the Automotive Business Area at CSR. “Our comprehensive platform reference design helps our customers reduce their product development time and cost and enables them to quickly bring innovative auto navigation and infotainment systems to market that are affordable for mainstream consumers everywhere.”
The complete CSR platform solution is also supported by all the CSR location, connectivity, and audio enhancement software, including aptX high-fidelity wireless audio technology, CVC noise reduction and echo cancellation, SiRFInstantFix, and SiRFDRive location advances.
SiRFprimaII SoC. Using 40 nm CMOS process technology, the CSR SiRFprimaII SoC combines a powerful application processor, multi-GNSS baseband location processor, DDR3, and NAND flash memory controllers, analog power management functions, superior audio codec, hardware accelerated full 1080p HD multimedia decoding, hardware 3D graphics acceleration, LCD touchscreen controller for displays up to 1280 by 720, PHY/UART/GPIO interfaces and more in a single package.
The powerful ARM Cortex-A9 application processor, running at speeds up to 1 GHz, delivers more than twice the throughput of the original SiRFprima device, providing plenty of muscle to run the latest navigation, entertainment, communication and information apps. And with three to four times more powerful graphics and multimedia acceleration compared to the first generation, the SiRFprimaII SoC delivers crisper, smoother operation for a more pleasing user experience and enables emerging technologies like augmented reality, CSR said.
TriG RF Multi-GNSS Radio. Using 40 nm CMOS process technology, the TriG RF front-end global navigation satellite system (GNSS) radio is an advanced multi-GNSS solution that improves the location and navigation performance of SiRFprimaII and other CSR auto navigation SoCs. Supporting all currently planned global navigation satellite systems, including GPS, Glonass, Galileo, and Compass (when operational), the TriG RF radio’s multiple GNSS positioning technology is designed to take advantage of these satellite systems to improve position availability and accuracy at low cost.
RSS
Become a Fan
Join our Network
Follow Us
Please send any technical comments or questions to our webmaster.