Telmap Partners with GyPSii on Location-Enabled Social Media

February 16, 2010

GyPSii and Telmap have partnered to develop and introduce advanced location-based social networking as part of Telmap's Mobile Location Companion.

As part of the cooperation, Telmap will introduce social networking and user-generated content, to the Telmap5 Mobile Location Companion using GyPSii's Open API, OpenExperience. Telmap5 will offer users access
to all their networks of friends across social networks including Facebook and Twitter. The integration with GyPSii's Open API empowers Telmap5 mobile users to access and contribute location-aware content by sharing locations; reading and posting recommendations, videos, and pictures; finding friends, events, and places; and geo-blogging.

Telmap5 offers mobile operators an opportunity to introduce a richer location-enabled solution to their subscribers, as today's end users are hungry for social technologies and are active on multiple social networks, Telmap said. GyPSii's Open API, OpenExperience offers Telmap transparent integration of its patented technologies in mobile user-generated content creation, friend-finding, and a robust suite of development toolkits that support rapid development, fast-track product enhancements, and easy app localization, Telmap said. OpenExperience also delivers a contextual advertising solution for ultra-targeted commercial messages including advertisements and coupons with a high value to the end user.

GyPSii is showcasing its application and its Open API for partners on Stand 7B68, Hall 7 at Mobile World Congress in Barcelona this week.