GPS World Analyzes Consumer Unit Price Trends
April 12, 2007NEWTON, Mass., April 12, 2007 — GPS World, the premier global media brand dedicated to GPS and GNSS technologies, released today its analysis of a new study on pricing trends in the rapidly expanding market for personal navigation devices (PNDs). PNDs are handheld computerized units that use GPS to give driving and pedestrian directions and can deliver a variety of location-based services (LBS). The Price is Right! GPS Prices Drop for Consumers analysis is available on the magazine's website devoted to Mass Market OEM news and developments in the consumer GPS marketplace.
Contributing editor Stephen Colwell wrote the report based on fresh data from PriceGrabber.com. It follows on the heels of Colwell's feature article, "Flying Off the Shelves: A White-Hot Market for Consumer GPS" in the April issue of GPS World.
Key findings in the data include:
- Pricing for GPS products dropped by 15% year-over-year in February 2007 compared to the same period last year.
- The average price of GPS products is now at $433
- Current actual pricing data reveals price points clustered around $500, $400, and $200.
Colwell concludes that "while GPS products have yet to fully enter the mainstream, this paints a compelling picture of a robust market."
GPS World's Mass Market OEM website and free monthly e-mail newsletter focus on the business of consumer end-products, from automobile navigation systems to personal handheld devices. Mass Market OEM website and newsletter deliver this exclusive content to keep OEMs, suppliers, distributors, retailers, and other industry participants serving consumer markets informed of the latest developments.
Mass Market OEM newsletter contributes to GPS World's enhanced information services and provides faster, more targeted access to news, developments, and industry experts. Mass Market OEM joins other titles in GPS World's family of e-mail newsletters, currently delivered to an audience of 70,000 unique visitors each month, including LBS Insider, Military and Government PNT, Survey and Construction, and Utilities and Communications.
About Questex:
Questex Media Group is a global, diversified business-to-business integrated media provider, headquartered in Newton, Mass. Questex Media serves multiple industries including technology, travel, beauty, home entertainment, landscaping, and industrial and specialty markets through a range of well-established, market-leading products and services. The company's properties include 23 trade publications and 25 conferences and tradeshows, as well as a host of databases and online media brands. Questex Media has more than 400 employees in offices throughout North America, Latin America, Asia and Europe.
Contact: Dana Fisher, Group Publisher, Questex Media Technology Publishing Group 714-338-6729, dfisher@questex.com
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