GPS Maniac.com Featuring GPS Consumer Products and Services, Debuts
May 11, 2007NEWTON, Mass., May 11th, 2007 — Questex Media Group today announced the launch of GPS Maniac (at www.gpsmaniac.com), a new website for consumers and GPS enthusiasts that features price comparisons for GPS devices, plus daily news, discussion forums and videos.
GPS Maniac is a sister site to GPS World, the leading media brand serving the business and technology of GPS and related services.
GPS Maniac features price comparisons spanning hundreds of GPS devices from nearly 100 manufacturers. Product categories include popular handheld, automotive, outdoor, portable and marine GPS devices, plus maps, software and accessories
In addition, GPS Maniac provides daily news of interest to consumers and GPS enthusiasts, including information on new devices and services, new and interesting uses of GPS, and news on booming enthusiast pursuits such as geocaching. The site features e-mail newsletters, discussion forums for new users and buyers, and a fast-paced blog called ?Get Going,? an informative tutorial. In addition, GPS Maniac videos will span GPS adventuring, entertainment and instruction.
As part of the launch strategy, the GPS Maniac team is pursuing a number of SEO and SEM tactics, one of which includes viral marketing of "What GPS Thinks," a viral video that has been featured on YouTube, Metacafe, AOL Uncut, Yahoo Video, Google Video, Revver and Bliptv. The early results of the poplularity of this video are more than 20,000 downloads in a week.
"Nearly 3 million portable GPS devices shipped last year, and analysts are projecting that sales will more than double this year," noted Dana Fisher, Group Publisher of Questex's U.S. Technology Group. "GPS Maniac will serve the rapidly growing number of consumers who are buying GPS devices for the first time, as well as enthusiasts."
About Questex:Questex Media Group is a global, diversified business-to-business integrated media provider, headquartered in Newton, Mass. Questex Media serves multiple industries including technology, travel, beauty, home entertainment, landscaping, and industrial and specialty markets through a range of well-established, market-leading products and services. The company's properties include 23 trade publications and 25 conferences and tradeshows, as well as a host of databases and online media brands. Questex Media has more than 400 employees in offices throughout North America, Latin America, Asia and Europe.
Contact: Dana Fisher, Group Publisher, Questex Media Technology Publishing Group 714-338-6729, dfisher@questex.com
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