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GPS World Author

Janice Partyka


Janice Partyka

Janice Partyka, serves as contributing wireless editor for GPS World Magazine. She is a columnist and editor for Wireless Pulse, an international newsletter that covers location-aware mobile technology and applications. Over 10,000 mobile and location industry professionals subscribe to her column which provides in-depth industry perspective.

Partyka is also principal of JGP Services (www.jgpservices.net) and provides assistance to companies competing in the wireless or location markets. She helps clients define their optimal markets, launch new products, conduct actionable market research and more effectively communicate their value.

Previously, Partyka was vice president of marketing for TechnoCom Corporation, a mobile location solutions provider. Janice has twice been elected to the Board of Directors of the E9-1-1 Institute (supporting the U.S. Congress on E9-1-1 emergency response issues) and has served as the telecommunications sector liaison to the ITS (Intelligent Transportation Society) World Congress. She is a frequent speaker at mobile and location industry events and judge of innovation competitions.


News
MasterCard Launches PayPass Wallet Services   May 16, 2012
By: Janice Partyka

MasterCard is launching a mobile wallet platform called PayPass Wallet Services, an update to its PayPass NFC payment system. MasterCard says the product will work frictionlessly both online and in-store, making it much more versatile than other wallet apps on the market, the company said.

News
Trimble Introduces New DR+GPS Module for Vehicle and Asset Tracking Applications   May 15, 2012
By: Janice Partyka

Trimble has introduced the Aardvark DR+GPS module that combines dead reckoning (DR) with GPS technology on a single, compact board. The Trimble Aardvark DR+GPS module provides positioning information when GPS signals are limited or not available, such as in urban canyons and tunnels. The Aardvark...more >>

News
New Offerings and Retarded Growth   May 15, 2012
By: Janice Partyka

NEW ORLEANS — CTIA was both about new offerings and the issues retarding industry growth. The hyper local mobile advertising contingency proclaimed 2012 as the year of its breakthrough. Indoor location companies hoped that 2012 would be their year. Although the car manufacturers didn’t exhibit,...more >>

Article
Stonewalling, Mapping, Google, and Fines   April 18, 2012
By: Janice Partyka

After a long investigation, the FCC hit Google with a resoundingly soft penalty for stonewalling the FCC inquiry into its controversial street-mapping program. Google was picking up a payload of sensitive information from home wireless networks from 2007 through 2010. This included emails,...more >>

News
TRUSTe Introduces Mobile Advertising Privacy Management Solution   April 17, 2012
By: Janice Partyka

TRUSTe has introduced TRUSTed Mobile Ads, a unified mobile advertising privacy management solution. TRUSTed Mobile Ads support mobile browsing and application privacy preferences across all platforms and devices. The solution addresses the evolving privacy compliance standards, growing consumer...more >>

Article
Automakers Move Ahead on Mobile Connectivity   March 21, 2012
By: Janice Partyka

It wasn’t quite a call to arms, but Bill Ford, head of Ford Motor, called on the wireless community to work with car makers to avoid global gridlock and create a future of “urban mobility,” a network that will track vehicles and automatically instruct cars to change lanes, exit a road, or...more >>

News
Green Dot to Acquire Loopt   March 20, 2012
By: Janice Partyka

Green Dot Corporation, a provider of banking and payment solutions, has entered into a definitive agreement to acquire Loopt, a social location-based service that connects people. Green Dot indicated that the acquisition will provide a number of key strategic benefits that are expected to improve...more >>

News
Millennial Media Announces Release of Self-Service Solution mMedia   March 20, 2012
By: Janice Partyka

Millennial Media, provider of mobile advertising, announced that mMedia, its newest self-service mobile solution, has emerged from private beta to full release. Within mMedia, developers and advertisers will be able to reach more than 200 million global mobile users via Millennial Media’s...more >>

News
Facebook Extends Status Update Features to Third-Party Apps   March 20, 2012
By: Janice Partyka

Facebook is opening new APIs and documentation to developers, enabling the creation of third-party applications that allow consumers to add friends and location data directly from whichever app they're currently using. "We're introducing several improvements to the Facebook Platform that allow...more >>

Article
Privacy and the Devil Pact   February 15, 2012
By: Janice Partyka

In the public dialogue about mobile privacy concerns, I’ve yet to hear a plea to turn back the clock to when mobile apps were supported by subscription fees. Surprisingly, many consumers don’t understand the devil pact that free services come with a loss of privacy. With the exception of...more >>