Point Inside Introduces iPad Indoor Mobile Ad Platform
April 2, 2010Point Inside, Inc. announced the availability of the Point Inside Indoor Mobile Ad Platform, an events and promotions management system which allows mall-based retail businesses and the brands sold by those retailers to connect directly with shoppers based on their location. It allows merchants to promote their events and sales to shoppers who are actually inside the associated shopping center where a customer is navigating using the Point Inside app on their mobile phone.
According to the announcment, the promotions are “pull-based”, meaning that the consumer initiates the query to view the ad based on his/her interest in a particular store or brand. Retailers benefit from highly-targeted, highly-relevant location-based advertising, and consumers can more easily find information on the events and promotions that are occurring from the brands and stores that they love while they are there in the mall. Point Inside enables iPhone, iPod Touch and Android users to instantly locate over 100,000 stores and kiosks, as well as restrooms, elevators, ATMs, parking, play areas, and other guest services in hundreds of the top malls across every U.S. state. Point Inside also functions offline, even when there’s no GPS, cellular or Wi-Fi signal available!
“Gone are the days of wasting costly ad impressions on consumers who aren't within 100 yards of your store,” said Kevin Foreman, CEO, Point Inside, Inc. “The Point Inside Indoor Mobile Ad Platform, allows retailers to harness the power of location-based advertising by reaching their customers while they shop in the mall. Now everyone can instantly know of the events occurring in all their favorite malls, right on their phones.”
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