Nav N Go Prepares to Enter North American Sat Nav Market

December 14, 2007

European navigation software maker Nav N Go will launch its 3D navigation software iGO8 for the North American market at the Consumer Electronics Show (CES) next month, the company said Thursday.

Nav N Go says iGO8 will offer lifelike 3D imaging with elevations, buildings, landmarks and topographic maps for PNDs, smart phones and game consoles. The product has a fast route calculation tool and covers more than 70 countries with navigable maps. The North American edition of the software will provide a full-coverage basic map of North America on a 1 gigabyte Secure Digital (SD) flash memory card, the company says.

"With our proven success in Europe, advancing to North America is a natural step for us," said Leon van de Pas, CEO of Nav N Go. "As the market for GPS navigation devices is predicted to grow from 3 million units in 2006 to 25 million units by 2010 in North America, we believe our timing is perfect. Our participation at CES Las Vegas is an opportunity for us to demonstrate the most innovative product in this space and initiate dialogues for further partnerships."

Nav N Go, which incorporated in 2004, is based in Budapest, Hungary and has some 50 consumer electronics companies in its customer base.

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