Navteq Unveils Interactive Store Kiosks to Show GPS to Consumers
June 23, 2010
Map-maker Navteq has teamed up with Liverpool, a department store in Mexico, to place interactive kiosks about GPS and navigation in nine retail stores located in Mexico City and Cuernavaca.
The interactive kiosks, dubbed GPS Zones, are intended to help educate consumers on the benefits of navigation. The stands give consumers the opportunity to test out portable navigation devices (PNDs) from makers such as Garmin, Mio, and Motorola, which incorporate the Navteq map for Mexico.
"As the first comprehensive, navigable map supplier to PNDs in Mexico, we are pleased to work with retailers like Liverpool that are committed to showing consumers the benefits of navigation in their everyday lives," stated Jim Dineen, director and general manager—Mexico, Navteq. "We believe that the GPS Zones will provide Liverpool's customer base with the opportunity to effectively educate themselves in order to purchase a PND that truly fits their lifestyle."
The Navteq map of Mexico includes 487,000 kilometers of roads and covers the entire population, and 49 percent of that population is covered at Navteq's highest quality levels: road network attribute verification on all highways, major roads, and arterial streets. The Mexico map also features 90,000 points of interest.
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