Nike, TomTom Unveil GPS Sports Watch
January 10, 2011
Nike, Inc., and TomTom have collaborated to create the Nike+ SportWatch GPS Powered by TomTom. The new running watch, unveiled at the 2011 International Consumer Electronics Show, will provide athletes with a dynamic and motivational running experience, say the companies, thanks to its functionality, design, and direct connection to the www.nikeplus.com running community.
The Nike+ SportWatch GPS is designed for high-performance with a clear and readable user interface to deliver information while running, the companies said. Personalization and motivational features for the running experience include audible sounds, challenges, and run reminders.
“The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better,” said Stefan Olander, vice president of Nike Digital Sport.
\The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. The Nike+ SportWatch GPS can be previewed at Nikerunning.com and TomTom.com.
“It is part of TomTom Consumer’s strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners,” said Corinne Vigreux, Managing Director, TomTom Consumer.
The Nike+ SportWatch GPS is designed to be simple and intuitive with three buttons and a tap screen for navigation. During the run, the SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned. Throughout the run, the GPS receiver works in tandem with a shoe-based Nike+ sensor to deliver highly accurate pace and distance data, the companies said.
On-watch features include:
- Tap screen for setting laps and activating backlight
- Run history with data from past runs
- Personal records including those imported from Nikeplus.com
- Quick start with optional shoe-based Nike+ Sensor
- Heart rate monitor compatibility
Some of the motivating factors the Nike+ SportWatch GPS offers runners on-screen include:
- Recognition (or “attaboys”) for personal records
- Run reminders that appear after five days if a run has not been logged
- Post-run acknowledgement and encouragement.
When not running, the Nike+ SportWatch GPS plugs into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which automatically transfers information to www.nikeplus.com.
“With more than 150 million runs logged since its launch in 2006, Nikeplus.com captures the pulse of the running world everyday,” said Olander.
“Providing runners with accurate pace, distance and location information during and after their run gives them the information they need to better train and track their progress,” added Vigreux.
Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.
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