Speakers from NextNav and Polaris, as well as test adminstrator Technocom, will take part in a GPS World webinar on April 18. Registration is free.

Also, there is a guessing game in town and stakes are high. Who will President Obama nominate to replace FCC Chief Julius Genachowski? Tom Wheeler, popular in the telecom community, has been a front runner, but the tide may be turning against him with some charging that he is too snug with our industry.

Developers will be even more enticed to utilize indoor location now that Apple has signaled its market intents with the purchase of indoor-GPS company WifiSLAM. Safety and security mandates around the world are spurring a wave of telematics offerings by automotive OEMs. For more, read on.

Who Will Be the New FCC Chief? A coalition of public interest groups sent a letter to Obama warning that Wheeler is too close to the industry that he would be regulating. “You can’t have an objective chairman of the FCC that’s got 20 years of his life invested in being the head lobbyist for industry,” Sascha Meinrath of the New America Foundation said in an interview. In his past life, Wheeler was an industry lobbyist and also served as head of both CTIA and the National Cable and Telecommunications Association.

Adding to Wheeler’s woes, 37 Democratic senators have signed a letter supporting FCC Commissioner Jessica Rosenworcel. Since she already sits on the commission, Rosenworcel would not need Senate confirmation to ascend to the chairmanship. That could be appealing to Obama, who has faced GOP opposition to many of his second-term nominees.

However, it could also put Obama in a sticky spot, as he would have to jump over the FCC senior Democrat, Commissioner Mignon Clyburn, the daughter of Rep. James Clyburn, a member of the House Democratic leadership who has strong African-American support. Obama has been criticized for low minority leadership appointments in his second term.

Genachowski’s term was a disappointment to people on many sides of the fence, but not the all-out disaster of his predecessor, Kevin Martin. Genachowski will be remember for the introduction of the National Broadband Plan, as well as plans for a complete overhaul of the Universal Service Fund. During his time as chairman, Genachowski took the lead on killing AT&T’s proposed $39 billion acquisition of T-Mobile. The next FCC chair will need to navigate hefty issues including media ownership, Internet rules, universal and affordable broadband, and locking of phones.

How Good Is It Indoors? The FCC chartered CSRIC to test the indoor performance of location systems across urban, suburban and rural areas in the San Francisco Bay Area. TechnoCom, an independent agent, conducted the trial with more than 13,000 test calls placed from different technologies in 75 unique indoor locations. Three vendors submitted technologies for evaluation: Qualcomm, NextNav and Polaris. They were scored for horizontal and vertical accuracy, speed of location, and reliability and consistency of results. NextNav stood out for its performance on height and horizontal accuracy. The full report is available from the FCC.

To hear from the experts involved, tune in to GPS World’s webinar, “Indoor Positioning & Navigation: Results of the FCC’s CSRIC Bay Area Trials,” on Thursday, April 18. Speakers include Khaled Dessouky (Technocom); Ganesh Pattabiraman (NextNav); Norm Shaw (Polaris Wireless); and Greg Turetzky (CSR). Registration is free.

Apple Goes Inside. Apple has acquired indoor-GPS company WifiSLAM, a sign that the indoor mobile location market will be heating up. Apple’s involvement is a significant move that will ignite the developer community to rush to create more innovative apps and solutions based on indoor location. WiFiSlam is a two-year-old start-up that detects a phone user’s indoor location by analyzing the strengths and IDs of Wi-Fi signals in its vicinity. WiFiSlam has been offering the technology to developers for indoor mapping and new types of retail and social networking apps. Retail has been the first adopter of indoor technology.

Interactive Voice Ads Leverage Location. Nuance Communications unveiled Voice Ads, a new mobile ad format that enables consumers to interact directly with ad campaigns by speaking (or perhaps, yelling) into their smartphones. Voice Ads expands on voice and natural language technologies and leverages capabilities like location to deliver ads that prompt the user to ask questions. In a YouTube video, Mike McSherry of Nuance demonstrates a virtual Magic 8-Ball campaign that answers users’ verbal queries to promote a fictional deodorant brand. “Mobile has a monetization challenge,” McSherry told AllThingsD. “By introducing voice you can transcend the small screen size.”

Telematics Boom. The telematics market is about to ride a wave of growth. Vehicle OEMS are rolling out safety telematics in advance of safety and security mandates throughout the world including Europe (eCall, 2015), Russia (ERA GLONASS, 2013) and Brazil (Contran, 2013). ABI predicts that the OEM and aftermarket safety/security telematics vendors will see the number of users rise from 72 million at year-end to more than 300 million in 2018.

GPS Ankle Monitors Not Working. In 2012 the state of California started conducting tests on the GPS ankle devices that monitor more than 4,000 high-risk sex offenders and gang members. Officials discovered that the batteries died early and reported locations were off by as much as three miles. Tampering alerts failed and offenders could cover the devices with foil or use GPS jammers to go undetected. Many of California’s ankle monitors were replaced with devices from a different vendor, but test results of the new system were not made public.

Greg Turetsky

Communications Security, Reliability, and Interoperability Council (CSRIC) Update

Many of us remember way back in 2001 when the FCC first announced E911 position reporting requirements for cell phones. That was a long time ago in many significant ways. Everyone had 2G phones and anxiously anticipated the arrival of 3G, and with it, data. Most people still had a landline at home, and used their mobile sparingly lest they overrun their monthly minutes. Roaming was very expensive and nearly impossible overseas. Very few phones had GPS, and people only turned it on when needed, as it significantly reduced battery life.

Now, in 2013, all of the technology has changed, but — not unexpectedly — the regulations have not. This is one of the reasons the U.S. Federal Communications Commission (FCC) created CSRIC.

The Communications Security, Reliability, and Interoperability Council’s mission is to provide recommendations to the FCC to ensure, among other things, optimal security and reliability of communications systems, including telecommunications, media, and public safety. The current council, CSRIC III, was born on March 19, 2011, and ended on March 18, 2013. Working Group 3 (WG-3), the E911 Location Accuracy group, has looked into both outdoor and indoor location accuracy issues to help the FCC shape new guidelines. I don’t think any of us would argue that given the current patterns of cell phone usage, the ability to provide a location indoors to a public safety answering point (PSAP) is something that is now needed, has significant value to the public, and would seem to lie within our grasp technically.

Working Group 3 is a fairly large group of experts from a wide variety of backgrounds. The actual list of participants is publicly available; what’s more interesting is the groups that they represent. Three main constituencies constitute the Working Group: the public safety community, the wireless operators, and the technology vendors. Each group has a slightly different goal, but they all worked well together to produce clear, unbiased reports that represent all the different members’ views in a way that lends more credibility to the overall report.

On March 14, the FCC released two reports created by WG-3: the “Indoor Location Test Bed Report,” and “Leveraging LBS and Emerging Location Technologies for Indoor Wireless E911 Report.” I will not review either document here as they are available publicly, but I will summarize the highlights of the reports from my perspective as a member of the location community and a concerned citizen, and attempt to predict where the process might lead next.

Figure 1. Indoor accuracy in the dense urban environment.

Test Bed Report. In my mind, two key results emerged from the Test Bed Report. The first was very positive: the test bed showed that there are technologies capable of yielding positions indoors, and their performance can be compared analytically. This may seem like a bland statement, but it carries a significant amount of weight with both the public safety community and the FCC. It acknowledges that the technology has evolved sufficiently such that in a test bed setting, we can gather and compare, in an apples-to-apples way, the performance of diverse technologies in terms of yield and accuracy. Similar to the LightSquared reports, this report focuses on ensuring that the data itself is valid. The interpretation of the data is far too politically and economically charged to be agreed on by all parties involved. It is a great accomplishment to concur on a methodology by which testing should be done, and to produce a set of results that can be given to the FCC with the entire council’s approval.

The second highlight from my perspective was less positive. The test bed originally had seven participants, but in the end only three completed the process. This indicates that there are even more candidate technologies for solving the indoor E911 problem — but for a variety of reasons, they were not ready for CSRIC testing at this juncture. Although having three choices is good, seven (or even more) would be better for the FCC to feel confident in its ability to create a new mandate with sufficient flexibility on implementation. There are clearly many ways to skin this cat technically, but we have to ensure that the test bed methodology allows as many as possible viable alternatives to be compared. There is clearly a gap between those technologies that are commercially available and those that can be used for E911.

Leveraging LBS. The Leveraging LBS Technology report also reached some interesting conclusions. The concept of leveraging LBS was actually how I became involved in the CSRIC. The underlying question that the FCC asked me to explore was “Why can a smartphone user can get a dot on a map indoors (usually with an uncertainty circle, no less), but no location information shows up on the PSAP screen if he makes an E911 call?”

As we dug into this problem, it became clear that this was less of a technology problem and more of a business/policy one. Quite a few large companies make money by providing that indoor location for various applications, but there isn’t any real money in E911 — although there are lots of liabilities. Also, many of these solutions are proprietary either to the phone, the operating system, or the application, while an E911 solution would need to be standardized across all of those as well as different carriers.

Figure 2. Indoor accuracy in the urban environment.

Conclusion. The FCC has received two reports with similar conclusions: We have come a long way since 2001, but we might not be there — the indoor E911 promised land —just yet.

There is still more to come, however. Therefore, many participants and observers hope the work of the current CSRIC will lay the foundation for a rational conversation about indoor E911 right now, and still be around to allow for future improvements. We have recommended that the test bed be maintained so future results can be compared with current ones. At issue is the funding source for the test bed. The FCC has announced the coming of a CSRIC IV, but has not released any further details. It is certainly the hope of WG-3 that the work performed to date to establish and validate the test bed will be available for use by future technologies as they mature.

Locating emergency callers indoors is a critical capability that we as society must address — not for the callers’ convenience, but for their safety and or public safety generally. The problem has technical, commercial, regulatory, financial, legal, and public safety facets to it, making it a very complex issue.

I should also note, that although E911 is a U.S. regulation, the problem of indoor location is under scrutiny in nations all over the world. I earnestly hope that all sides can continue working together to find a solution that can be implemented for the benefit of everyone.

Greg Turetzky is senior director, CTO Office, for CSR. He served on the CSRIC Working Group 3 LBS Subgroup. He will participate in a April 16 GPS World Webinar on this topic. Registration is free.

Janice Partyka

It’s a streak. The Connected Car was yet again the most exciting emerging technology in the room, this time at the Mobile World Congress (MWC). The connected car service includes navigation, infotainment and location offerings. The big news in this sphere has come from General Motors, but more about that later. Do you remember the death of cellular digital packet data (CDPD)? Now it’s 2G’s turn. The 2G network used by many asset M2M tracking devices is going away. And Amazon is getting in Google’s face with a giant, well-oiled mobile ad network.

Beginning with 2015 car models, AT&T will replace Verizon Wireless as GM’s communications partner. Next year, GM plans to install AT&T LTE modems into many of its vehicles and Verizon will be the network behind GM’s OnStar service. The new modems will enable richer, faster content, including streaming video and radio.

The Connected Car squabbles. Should in-vehicle connectivity be controlled by a smartphone or by an embedded device? There are arguments on both sides. Ford’s forward-thinking connectivity choices have helped elevate what was a dowdy brand. “The last thing we want to do is take this [smartphone] thing that updates every 12-18 months and embed it into a car that has a lifecycle of at least 10 years,” asserted Doug VanDagens of Ford Motor Company. “Users are already paying for the data connection on their phone, and so they shouldn’t be assessed another fee for their car to access a network.” On the flip side, Glenn Lurie of AT&T raised concerns about software updates in a smartphone tethered scenario, in which a user might have to pay for data charges incurred by software updates that auto makers push to vehicles.

Vast market. No matter the approach, the connected car is a huge market opportunity. By 2020, Machina Research predicts that 90 percent of new passenger cars will have some sort of a connectivity platform and the market will reach $600 billion. There are concerns that in-vehicle service offerings may be too complex and could delay uptake. Drivers will want to pay one vendor for in-vehicle services and have pricing and billing options that are not complex.

Prepare for the death of 2G. AT&T plans to shut down its 2G networks by 2017. Verizon is planning to shut down its 2G and 3G EV-DO by 2021. The majority of small enterprises that track assets use 2G GPS modems. Many larger enterprises have been transitioning to 3G (HSPA) in this space. Companies that are considering M2M solutions may want devices that will work long into the future, and as the cutoff date approaches, customers will be increasingly reluctant to make purchases of 2G devices. LTE modems are currently about three times as expensive as 2G modems, which will put a dent in ROI calculations.

Amazon is joining the game. Amazon is rolling out a mobile ad network juggernaut. The mobile ads API, now in beta, enables third-party developers to integrate advertising into Android games and applications. Ad targeting options include GPS coordinates, gender and product floor prices. Android developers have struggled to make money through Google’s own storefront. The Amazon App store for Android has proven lucrative. For every $1 generated by Apple’s App Store for iOS, Amazon generates an average of $.89 per user and Google Play generates just $.23 per user, reports Flurry. Apple has been laying the golden egg, but Amazon knows how to sell and just may surpass Apple.

It’s smartphones. It has finally happened. This year, worldwide shipments of smartphones will squeak by feature phones shipments, predicts analyst firms IHS iSuppli and IDC. Falling smartphone prices and the rise of LTE networks have contributed to the growth in smartphone adoption.

Who were we talking about? Lissted analyzed more than 7,000 tweets about the Mobile World Congress sent by 619 journalists and bloggers and 419 media outlets. Nokia was tweeted about more than any other company, followed by Samsung and Android. Who will lead the hashtag race at CTIA?

Contact: jpartyka@gpsworld.com

Janice Partyka

But Google and Facebook Signal Their Intent to Capture Users’ Location

The biggest international mobile-phone show ever, Mobile World Congress 2013, took place early this month in Barcelona, Spain. It came at an interesting time. Attendees learned it no longer makes sense to think about which device, or screen, is of primary importance to users. Google reports findings that 90 percent of users move sequentially between several screens — TV, phone, desktop computer and tablet — to accomplish tasks.

Google, wanting to more fully exploit ad opportunities across all devices, has revamped its AdWords program to be one platform that advertisers will use to control ads on all types of devices. In the past, advertisers could choose to advertise on desktops and no other devices.  The new rule requires mobile advertising. Although it is an integrated platform, advertisers can use parameters like the device’s location or type to send specially crafted messaging.

The GPS-based fitness watch market looks like it is on a steep curve upwards, and feasible smartphone GPS watches are available.
Rumor says Facebook is going to start tracking users’ locations at all times, to be able to cull more ad revenue from individuals’ preferences and geo life.

Finally, and most importantly in the long run for all location-enabled users, the Federal Trade Commission took a stand on location privacy.

Google Requires Mobile Advertising. Citing concerns that the shift from desktop to smartphones and tablets is damaging its bottom line, Google is revamping its AdWords advertising platform to integrate ad campaigns across all device screens. In fact, Google indicated that it will require all advertisers to pay for mobile ads even if they only wish to reach consumers on desktops. The revamp will allow customers to use contextual factors like location, time of day and device type to control integrated campaigns.

Google provides an example of how a user’s location and device type could change the advertising message. “For example, a pizza restaurant probably wants to show one ad to someone searching for ‘pizza’ at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for ‘pizza’ at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator),” reads Google’s blog.

Will Apple Grab Your Wrist? Rumors continue that Apple will release a GPS-based fitness watch in 2013. Whether Apple enters the market or not, the GPS fitness market is huge and growing. The GPS fitness watch market is set to reach $1.07 billion in 2013, predicts ABI Research. Cellular-connected GPS fitness watches like the I’m Watch may further speed this market.

“There have already been unfounded rumors around Apple in 2013, so let’s wait and see. If an Apple watch did feature integrated GPS, it would no doubt significantly boost shipment forecasts in 2013,” asserts Dominique Bonte of ABI. Some start-ups in the GPS Watch category have joined the action including Leikr, Pebble, Basis and others.

Facebook Is Watching. Is it possible for the relationship between Facebook and Google to get tenser? According to a Bloomberg article, Facebook is developing a smartphone application that will track the location of its users. The app is said to be scheduled for release by mid-March, and would run on handsets in the background, even when the Facebook app or the phone isn’t open or in use.

The location data would help Facebook capture more advertising revenue as ads can be more targeted with information about a user’s location and habits. The project is said to be headed by an ex-Googler and talent from Glancee and Gowalla, both of whom were purchased by Google.

Location privacy Is Covered. Privacy concerns with Facebook location tracking would undoubtedly be raised. Currently Facebook records the GPS coordinates of users when they post status updates or photos from their phones, or check into a venue. Tracking users 24/7 is another thing. Facebook’s current location sharing policy seems to cover them carte blanche. It allows the use of data “to serve you ads that might be more relevant,” and “to tell you and your friends about people or events nearby, or offer deals to you that you might be interested in.”

Also-Rans. Will Windows and BlackBerry smartphones succeed? Will there be a crack, even a tiny one, in the duopoly of iOS and Android? The biggest worry for Microsoft and BlackBerry is if initial sales of their smartphones are too small to excite developer interest. Without abundant applications, consumers won’t continue to buy these phones. ABI Research is predicting that the demand will be strong enough and is forecasting a BlackBerry installed base of 20 million and Windows smartphone base of 45 million by year end.

Location Standards for Next Generation LBS. The Open Geospatial Consortium (OGC) held a free session and reception at the Mobile World Congress for mobile developers, location data providers, network operators and LBS service users. Attendees learned the latest in open standards development.

Path Social Network Charged on Privacy Infringement. The operator of the Path social networking app has agreed to settle Federal Trade Commission (FTC) charges that it deceived users by collecting personal information from their mobile device address books without their knowledge and consent. The settlement requires Path, Inc. to establish a comprehensive privacy program and to obtain independent privacy assessments every other year for the next 20 years. The company also will pay $800,000 to settle charges that it illegally collected personal information from children without their parents’ consent.

The settlement with Path is part of the FTC’s ongoing effort to make sure companies live up to the privacy promises they make to consumers, and that kids’ personal information isn’t collected or shared online without their parents’ consent.

“Over the years the FTC has been vigilant in responding to a long list of threats to consumer privacy, whether it is mortgage applications thrown into open trash dumpsters, kids information culled by music fan websites, or unencrypted credit card information left vulnerable to hackers,” said FTC Chairman Jon Leibowitz. “This settlement with Path shows that no matter what new technologies emerge, the agency will continue to safeguard the privacy of Americans.”

Path operates a social networking service that allows users to keep journals about “moments” in their life and to share that journal with a network of up to 150 friends. Through the Path app, users can upload, store, and share photos, written “thoughts,” the user’s location, and the names of songs to which the user is listening.

In its complaint, the FTC charged that the user interface in Path’s iOS app was misleading and provided consumers no meaningful choice regarding the collection of their personal information. In version 2.0 of its app for iOS, Path offered an “Add Friends” feature to help users add new connections to their networks. The feature provided users with three options: “Find friends from your contacts;” “Find friends from Facebook;” or “Invite friends to join Path by email or SMS.”

However, Path automatically collected and stored personal information from the user’s mobile device address book even if the user had not selected the “Find friends from your contacts” option. For each contact in the user’s mobile device address book, Path automatically collected and stored any available first and last names, addresses, phone numbers, email addresses, Facebook and Twitter usernames, and dates of birth.

The FTC alleged that Path’s privacy policy deceived consumers by claiming that it automatically collected only certain user information such as IP address, operating system, browser type, address of referring site, and site activity information. In fact, version 2.0 of the Path app for iOS automatically collected and stored personal information from the user’s mobile device address book when the user first launched version 2.0 of the app and each time the user signed back into the account.

The agency also charged that Path, which collects birth date information during user registration, violated the Children’s Online Privacy Protection Act (COPPA) Rule by collecting personal information from approximately 3,000 children under the age of 13 without first getting parents’ consent. Through its apps for both iOS and Android, as well as its website, Path enabled children to create personal journals and upload, store and share photos, written “thoughts,” their precise location, and the names of songs to which the child was listening. Path version 2.0 also collected personal information from a child’s address book, including full names, addresses, phone numbers, email addresses, dates of birth and other information, where available.

The COPPA Rule requires that operators of online sites or services directed to children, or operators that have actual knowledge of child users on their sites or services, notify parents and obtain their consent before they collect, use, or disclose personal information from children under 13. Operators covered by the Rule also have to post a privacy policy that is clear, understandable, and complete.

The FTC charged that Path violated the COPPA Rule by:

• not spelling out its collection, use and disclosure policy for children’s personal information;
• not providing parents with direct notice of its collection, use and disclosure policy for children’s personal information; and
• not obtaining verifiable parental consent before collecting children’s personal information.

In addition to the $800,000 civil penalty, Path is prohibited from making any misrepresentations about the extent to which it maintains the privacy and confidentiality of consumers’ personal information. The proposed settlement also requires Path to delete information collected from children under age 13 and bars future violations of COPPA. Path has already deleted the address book information that it collected during the time period its deceptive practices were in place.

The FTC also introduces “Mobile App Developers: Start with Security,” a new business guide that encourages developers to aim for reasonable data security, evaluate the app ecosystem before development, and includes tips such as making someone responsible for data security and taking stock of the data collected and maintained.

The commission vote to authorize the staff to refer the complaint to the Department of Justice and to approve the proposed consent decree was 5-0. The DOJ filed the complaint on behalf of the Commission in U.S. District Court for the Northern District of California on January 31, 2013. The proposed consent decree will be filed with the same U.S. District Court today and is subject to court approval.

Janice Partyka is contributing editor for wireless at GPS World. Subscribe free to her monthly e-newsletter, Wireless Pulse, at www.gpsworldcom/subscribe.

Janice Partyka

The biggest mobile show, the Mobile World Congress, starts next week in Barcelona, Spain. It comes at an interesting time. Attendees will find it no longer makes sense to think about which device, or screen, is of primary importance to users. Google reports findings that 90 percent of users move sequentially between several screens (TV, phone, desktop computer and tablet) to accomplish tasks.

Google, wanting to more fully exploit ad opportunities on all devices, has revamped AdWords to require that all ad campaigns include mobile. The GPS-based fitness watch market looks like it is on a steep curve upward, and feasible smartphone GPS watches are available. Rumor says Facebook is going to start tracking users’ locations at all times to be able to cull more ad revenue from individual’s preferences and geo life.

Analytics firm Flurry tracked mobile app usage during the Super Bowl and found that overall app usage declined by less than 5 percent during the Super Bowl, compared to same time period on the prior Sunday. A large amount of consumers’ attention was spent in apps, even as they sat in front of their TVs on the biggest football day of the year. Surprisingly, app usage did not greatly differ between commercials and game play. Mobile app usage peaked during the game’s power outage and declined during Beyonce’s apparently riveting half-time show.

Google Requires Mobile Advertising. Citing concerns that the shift from desktop to smartphones and tablets is damaging its bottom line, Google is revamping its AdWords advertising platform to integrate ad campaigns across all device screens. In fact, Google indicated that it will require all advertisers to pay for mobile ads even if they only wish to reach consumers on desktops. The revamp will allow customers to use contextual factors like location, time of day and device type to control integrated campaigns.

Google provides an example of how a user’s location and device type could change the advertising message. “For example, a pizza restaurant probably wants to show one ad to someone searching for ‘pizza’ at 1 p.m. on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for ‘pizza’ at 8 p.m. on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator),” reads Google’s blog.

Will Apple Take Control of Your Wrist? Rumors continue that Apple will release a GPS-based fitness watch in 2013. Whether Apple enters the market or not, the GPS fitness market is huge and growing. The GPS fitness watch market is set to reach $1.07 billion in 2013, predicts ABI Research. Cellular connected GPS fitness watches like the I’m Watch may further speed this market. “There have already been unfounded rumors around Apple in 2013, so let’s wait and see. If an Apple watch did feature integrated GPS, it would no doubt significantly boost shipment forecasts in 2013,” asserts Dominique Bonte of ABI. Some start-ups in the GPS watch category have joined the action including Leikr, Pebble, Basis and others.

Facebook Is Watching. Is it possible that the relationship between Facebook and Google can get even more tense? According to a Bloomberg article, Facebook is developing a smartphone application that will track the location of its users. The app is said to be scheduled for release by mid-March, and would run on handsets in the background even when the Facebook app or the phone isn’t open or in use. The location data would help Facebook capture more advertising revenue as ads can be more targeted with information about a user’s location and habits. The project is said to be headed by an ex-Googler and talent from Glancee and Gowalla, both of whom were purchased by Google.

Privacy concerns with Facebook location tracking will undoubtedly be raised. Currently, Facebook records the GPS coordinates of users when they post status updates or photos from their phones, or check into a venue. Tracking users 24/7 is another thing. Facebook’s current location-sharing policy seems to cover them carte blanche. It allows the use of data “to serve you ads that might be more relevant,” and “to tell you and your friends about people or events nearby, or offer deals to you that you might be interested in.”

Will Windows and BlackBerry Smartphones Succeed? Will there be a crack, even a tiny one, in the duopoly of iOS and Android? The biggest worry for Microsoft and BlackBerry is if initial sales of their smartphones are too small to excite developer interest. Without abundant applications, consumers won’t continue to buy these phones. ABI Research is predicting that the demand will be strong enough, and is forecasting a BlackBerry installed base of 20 million and Windows smartphone base of 45 million by year-end.

Open Geospatial Consortium Location Standards for Next-Generation LBS.  The Open Geospatial Consortium (OGC) is having a free session and reception at the Mobile World Congress for mobile developers, location data providers, network operators and LBS service users. Attendees will learn the latest in open standards development. The event is being held on February 27, 2013 in Barcelona. Register for free.

Audi’s design model OLED.

Consumer Electronics Show 2013 (CES) was all about the hot pursuit of the in-vehicle dashboard by mobile advertising, content, and electronic providers. In the race to distinguish their models by adding more apps and connectivity, automakers are making it easier for apps to talk to cars. Automakers also showcased autonomous vehicles, including a self-driving car; and Inrix has made finding parking spaces easier. But CES isn’t the only place making news. The mapping battles, of course, continue, and the European Parliament is considering privacy measures that would make it difficult for digital content and service providers to subsist on ad revenue.

CES wasn’t about the wireless carriers or the handset makers. Not wanting to be left in the dust of the Google driverless car, Audi jumped on the bandwagon and is focusing on piloted driving and parking technology. Audi introduced self-driving car technology that it claims will enable a car to seek out a parking space in a garage and park, all without a driver. Audi received the second license from the State of Nevada to test autonomous vehicles on the state’s public roads. Google was the first company to obtain a license, and Audi has acquired the first license by a car maker. Toyota is taking a different tack and is focused on providing intelligent pre-collision systems, and not a car that drives itself, but may eventually do so.

Park your car? INRIX, known for traffic data, announced a parking service that provides real-time information on the number of available spaces at off-street parking locations, as well as current parking fees. The parking database includes more than 18,000 parking facilities in North America and 42,000 in Europe (36 countries). The data are sourced from ParkMe (formerly Parking in Motion) and Parkopedia.  Kenwood will include INRIX parking in new in-dash DVD entertainment receivers, along with INRIX real-time traffic information, fuel and weather services.

Have you programmed a Ford Lately? Ford continues to lead in-vehicle mobile connectivity. The company has further opened up APIs to make it easier for developers to access in-car controls and the vehicle display. Those that want to share from the road are in luck. Ford has also added a location-sharing app from Glympse. With the Glympse smartphone app and Ford SYNC AppLInk, drivers can share their whereabouts or estimated time of arrival via a real-time dynamic map. Glympse also has a partnership with Mercedes Benz.

Bump in the road for contextual advertising? Companies that depend on mobile and online advertising in the European Union (EU) may be in for a tailspin. EU Europeans may have the strongest control of their online identities if a bill is passed by the European Parliament to overhaul data protection laws. Web tracking and profiling would not be allowed without consumer consent. With app and content providers depending on personalized advertising to provide revenue, alternate means of revenue would be needed as many consumers will be reticent. We’d see a return to a more subscription-based world and a smaller industry. The proposal, if approved, would create a European Union agency charged with enforcing a full series of privacy measures to give Internet users greater control of online information. The agency would be empowered to levy fines of up to two percent of a company’s revenue.

Update on the patent wars.  Industry is falling over itself in pursuit of intellectual property. Although it is about the quality and not size, patent numbers are revealing. IBM was granted more patents in 2012 than any other company, the 20^th year the company has taken first place.  Archenemies Google and Apple posted the biggest increases in 2012, but were trounced by another rival, Samsung, who was second to IBM with more than 5,000 patents granted last year. Apple was awarded 1,236 patents in 2012, 68 percent more than the preceding year. Google posted a 170 percent jump in patents granted in 2012, with 1,151 patents. Google and Apple will continue to rocket fuel their intellectual property collection with acquisitions.

Turn at which Starbucks?  Garmin unveiled a range of new personal navigation devices (PNDs).  The new products include Natural Guidance from Navteq, re-branded as “Real Directions.” Directions include recognized landmarks, buildings, traffic lights and stop signs. On some models, traffic information and alternate routes are provided by voice.

Mapping skirmish. Google has been reportedly blocking Windows phones from using Google Maps from Microsoft’s Internet Explorer (IE) browser in a ploy to convert IE users to Google Chrome. Microsoft cried foul and Google provided a flimsy excuse of compatibility issues and reversed course.

Fragmented Indoor Location. If proprietary indoor location systems are developed, the market will be hampered. Ben Rodilitz of Level8 noted that, while attending GPS Wireless last March, he was bemused by the excitement regarding indoor location as manifested in a number of one-off, proprietary systems. If Home Depot used its own system, an airport used another, and a shopping mall implemented a third, ubiquitous indoor location would be problematic. “I know companies like Qualcomm, Broadcom, and SiRF/CSR were building competing platforms; one would hope this is a vehicle for best-of-breed choices for service providers,” says Rodilitz. I am glad to see the formation of the In-Location Alliance and the players who are supporting it.”

Other Complications. The nuts and bolts of indoor location aren’t easy peasy. “For detailed location pinpointing in places like malls, a high density of Wi-Fi radios need to be deployed and it isn’t super cheap to do so,” says Joseph DeStasio of Boingo Wireless. Stores may want to deploy a denser Wi-Fi system than in the outer mall. But it can be a clunky transition between two different Wi-Fi systems. DeStasio estimates that true mobile retail location-based advertising/couponing at malls is still 18 months away.

Mapping in Vehicles. Nokia may be battered, but the mapping it acquired years ago from its acquisition of Navteq is shining bright. Companies have long fought over “ownership” of the in-dash navigation market, and Navteq lords over the market, powering four out of five systems. Nokia has deals with many car makers, including BMW, Hyundai, Mercedes, and Volkswagen, as well as with Pioneer and Garmin.

Wireless Data Privacy and Mooching. There is always an interesting mobile location privacy case. In Pennsylvania, police obtained a warrant to search the house where child pornography was being downloaded. Police determined that the offender was a neighbor who had been free-loading on the house’s wireless Internet. The suspect was found with Moocherhunter, an app to identify wireless moochers. The suspect argued that police needed a warrant to use the app to locate him. The court ruled that he “could have no reasonable expectation of privacy in the signal he was sending to or receiving” from the wireless router.

More on Wi-Fi. Towerstream is building wholesale Wi-Fi access points across some urban regions, including Manhattan, with 1,000 access spots arranged in a giant dense honeycomb across the Big Apple. Before you equate this with previous municipal wireless disasters, know that these networks are several times fasters and don’t involve local government.

Towerstream is granting users four hours use with no charge if the user will interact with a location specific advertisement. These deals may be targeted to within dozens of feet of the user. Since service over Wi-Fi doesn’t count against U.S. mobile data limits, usage is particularly appealing to 18-34 year olds, who may be wallet constrained and open to viewing location-based ads in exchange for streaming video at high speeds.

Oligopoly! Google’s Android and Apple’s iOS continue to wipe the floor with their competition. Together they controlled 87.9 percent of the U.S. smartphone market in October, according to comScore. Android ended October with 53.6 percent nationwide smartphone share, increasing 1.4 percentage points over July. iOS grew its U.S. market share from 33.4 percent in July to 34.3 percent in October, a 0.9 percent improvement.

Tweet This. Use of social media and social networking is growing rapidly. Consumers continue to spend more time on social networks than on any other category of site—roughly 30 percent of total time online via mobile, reports Nielsen and NM Incite. Facebook remains the top social network, followed by Twitter and Blogger, but new social media sites continue to emerge.

Foursquare Wants Money. The tepid, if not poor, performances of social media IPOs has made investors skittish. The fates of Facebook, Zynga and GroupOn stocks have weighed heavily on this category. Foursquare, which pioneered location check-ins and is now succeeding with target location couponing, is having difficulty attracting added investment, reports the Wall Street Journal. Foursquare counts more than 25 million registered users, with only about 8 million accessing the app monthly. Some investors believe the company is moving too slowly to monetize.

In this column, I normally write about satellites, signals, and space (as in outer), and the policies or controversies pertaining to those entities. This week we are headed indoors. Inner space, where GNSS has difficulties going, but must go, somehow, to prove itself commercially and governmentally. To do so, it needs powerful friends.

The most rigorous indoor location testing to date got underway two weeks ago in the San Francisco Bay Area, in trials organized by a Federal Communication Commission’s (FCC) advisory committee, the Communications Security, Reliability and Interoperability Council (CSRIC). The tests seek to lay the groundwork for future FCC rulings on indoor location requirements, to which wireless carriers must adhere. The trials run through December 31, in dense urban, urban, suburban, and rural test blocks around the Bay.

For the sake of the GPS/GNSS industry and community, whatever technology solution emerges from these trials as the favorite, GPS/GNSS had better prove itself as a part of it, not only to gain a foothold in indoor markets and applications, but to preserve its standing in outdoor environments. Other positioning technologies have sprouted up like mushrooms, filling in vacant micro-niches. The indoor environment as a whole is just that, an environment, not a niche, and where it goes — taking the money with it — outdoor may likely follow. Wi-Fi, for example, is gaining installment base by leaps and bounds, and probably currently supplies the best unaided indoor location — where it is installed.

“Retailers are desperate for more customer data, this [indoor location data] is golden,” says Janice Partyka, GPS World’s contributing editor for wireless. “They probably won’t wait for the requirements or for the wireless carriers to push out the solution. Some venues like airports can track you now. This time around, commercial uses will precede E911.”

Although the need for accuracy is arguably greater indoors, so too are the difficulties — and the costs. At stake is getting room-level and floor-level location accuracy from a mobile 911 call to emergency responders during the Golden Hour, a term used in heart-attack, stroke, and trauma situations, but which applies equally to fires, violent crimes, and virtually by definition to any sort of emergency. Responders need to know “which side of the wall” he/she/it is on, and which floor — even before they enter the building.

In the floor-level or vertical component of the location coordinates resides one of the key challenges.  The vertical or Z-coordinate in a GPS/GNSS solution has always had the lowest degree of accuracy. To be sure, the barriers imposed by steel, glass, and concrete, as well as the confusion generated by multipath in dense environments, apply just as much to the X- and Y-axes, but getting to Z (since getting from floor to floor in case a mistake is made would be most time-consuming) may constitute the largest challenge.

The FCC hosted a workshop in Washington D.C. on October 24 in preparation for the tests. The workshop introduced public-safety officials’ expectations for indoor coverage, test mechanics, the technologies under test, and more. CSRIC will draft a report for the FCC based on the test results by March 2013.

The Candidates, Please. Four companies are actively participating in the CSRIC tests, submitting their diverse indoor solutions for rigorous and repeatable performance proof: Boeing, NextNav, Polaris Wireless, and Qualcomm.

The CSRIC test bed discussions started in 2010 with seven potential technologies for Stage 1:

• Polaris Wireless (RF fingerprinting)
• Qualcomm (assisted-GPS/AFLT/cell ID)
• NextNav (Wide-Area Positioning System (WAPS) of GPS-like terrestrial beacons, described here.)
• Boeing (low-Earth orbit Iridium satellites; because much closer to Earth than GPS, hence 30-dB penetration margin; a range of Iridium solutions, some of them in combination with GPS
• CSR (AGPS/WiFi/MEMS)
• TruePosition (UTDOA)
• CommScope (DAS proximity).

The latter three have since dropped out of the testing for reasons not stated.

Polaris Wireless is the only cellular-network-based location technology provider in the tests, as all other network-based location technology providers withdrew from participation in the CSRIC trials. The trial includes Polaris Wireless’ Wireless Location Signatures (WLS), a software-based radio-frequency (RF) pattern-matching approach that requires no changes to the wireless device or the wireless service provider’s base stations. The June issue of GPS World carried an article on this technology; see “Location by Database.”

Norman Shaw, Polaris Wireless executive director of government affairs and business development, serves as co-chairman of CSRIC’s efforts on improving indoor location technology. “RF does funny things. But there are cultural issues as well. It’s natural for us to expect technology to get us all the way to the goal line. However, we often overlook the challenges. Can we deliver Z-location? And can we do it in an actionable way for the emergency responder? That person needs to know, not that the emergency is 185 meters above the ground, but the number of the floor. For this and for other reasons, you need to marry different technologies.”

“This test is a great start,” Shaw concludes. “But this test bed will need to be maintained to continue testing and to test future technologies. Additionally, a second test bed will be needed in a denser, older city, probably East Coast; perhaps Chicago or New York. We should all be aware that once the testing concludes and the regulations appear, this is the emergency service we’re going to be living with for the next 20 years.”

Ganesh Pattabiraman, co-founder, president, and chief operating officer at NextNav, adds that in addition to providing data to drive regulation, the testing “brings awareness to the public safety operators and the FCC that here are reliable technologies that can address the problem of indoor location. As opposed to 10 years ago, or even six years ago. Not just ours, but others too.”

According to the NextNav website, “For devices equipped with NextNav’s technology, when a subscriber calls 911, the first responder won’t be left guessing about where they are.  Providing a unique height capability, with vertical precision of up to 1 – 2 meters, first responders can move rapidly to the correct floor to ensure that not a second is wasted in the emergency response process. NextNav’s transmission is encrypted, secure and is available for carriers as a standalone service for E911 only. A carrier can implement the NextNav solution to enhance location performance of the E911 system separate from any decision to use NextNav capabilities as part of their commercial location-based services.”

Pattabiraman continues, “The need for accurate indoor location is greater [than for outdoor], but is the technology and the cost to the wireless carriers of implementing it up to the task?  It all comes down to economics. If we or anyone can provide a solution that is incremental, reasonably priced, and commercially viable, then we can move forward.”

Particularly, he adds, “If we can build on the existing blocks of GPS at minor incremental cost, then we see the possibility of delivering the best possible accuracy for the lowest price.”

Test Administrator and Parameters. TechnoCom, a location-technology-neutral business, is conducting the Bay Area tests. TechnoCom is an active contributor to the Alliance for Telecommunications Solutions (ATIS) Emergency Services Interconnection Forum (ESIF). The ATIS conducts long-term research that serves as a basis for CSRIC findings and recommendations. The two organizations have many of the same members, although CSRIC consists of FCC-nominated members who serve one-year terms and thus doesn’t have “the consistency needed to do good science,” in one participant’s words.

The TechnoCom test parameters consist, broadly, of: a variety of locations (environments) and building types (also known as morphology), multiple test spots in each building, and each test spot to have at least 100 test calls. Researchers are looking for an indoor ground truth accuracy of 3 meters, something that would warm the hearts of public safety responders, but a level which, other experts say privately, is highly unlikely to be implemented as a requirement.

Public safety advocates would ideally want 5 meters, to the extent of “knowing which side of a wall a heart-attack victim is lying on.” Technology vendors such as those supplying solutions for test would probably settle for a 50-meter requirement, even if their solutions can do better. That’s at least in part because they are caught between the public safety folks on the one side and the wireless carriers — to whom they must sell — on the other. The wireless carriers are the most conservative of all, and may not want anything more stringent that the current outdoor requirements: 50-meter accuracy 67 percent of the time, and 150 meters 90 percent.

TechnoCom will test the following locations:

• Dense urban: a four-block area north of Market Street in San Francisco’s financial district; as one participant pointed out, this is still not the densest urban environment to be found in the United States. For that, you have to look at older, Eastern cities such as New York or Chicago.
• Urban: San Francisco and downtown San Jose
• Suburban: Santa Clara County (malls, homes, condos and some high-rises)
• Rural: Between Gilroy and Hollister, California.

All kinds of structures, about 20, typically found in the four basic environments, will serve as test spots: high-rise, mid-rise, mall, apartment building, house, warehouse, and barn. Various test points will be sited in each as appropriate, probably at 5-floor intervals in multi-storey buildings.

Indoor Positioning Webinar

GPS World will host a December 13 webinar on the subject of Indoor Navigation. Participation is free. The time is 10 a.m. Pacific / 1 p.m. Eastern / 6 p.m. Greenwich (UK) time. Registration is free.

This is the next frontier for personal and machine navigation — and many are out there now, working diligently on it.  In just one example, a new chip fuses input from several sensors, using the best combination at any given time to maximize coverage and accuracy while keeping power draw to a minimum. This produces continuous position availability in indoor environments, as demonstrated by performance measurements in real-world test environments.

The senior product manager responsible for this development joins us to talk about the inner workings and the outer manifestations of this new solution. He’ll be joined by other guest experts to be announced.

J. Blake Bullock was senior product manager responsible for CSR’s next generation of GNSS solutions. He has now transferred to Samsung System LSI Business and is responsible for GNSS and indoor positioning solutions. He holds a M.Sc. degree in geomatics engineering from the University of Calgary, an MBA from Arizona State University, and several patents in LBS and navigation.