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All posts from Janice Partyka

Janice Partyka is contributing wireless editor and columnist for GPS World magazine’s Wireless Pulse newsletter, providing insight on location-aware mobile offerings and technology. As principal of JGP Services, a consulting group, she guides companies with marketing strategy, including investigating new markets, ensuring product roadmaps match market needs, and creating marketing campaigns. Partyka develops websites, social media, public relations and overall marketing communication. Partyka has served in leadership capacities in the wireless industry, leading marketing, business development, media and government relations, including serving as vice president of external affairs for TechnoCom Corporation. She was a twice-elected member of the board of directors of the E9-1-1 Institute, which supports the work of the U.S. Congressional E9-1-1 Caucus to ensure implementation of wireless E9-1-1, and she was telecom liaison to the Intelligent Transportation Society’s World Congress. She is a frequent speaker at mobile and location industry events. Her webinars on mobile applications and technologies draw audiences from more than 40 countries. Janice Partyka can be reached at jpartyka@gpsworld.com
  • Indoor Location on the Move

    Apr 20, 2011 No Comments

    It’s coming. Indoor location, which has been stymied by the limitations of GPS and lack of mapping, is finally getting some legs and is heading us towards seamless navigation. A shopper is guided from home to an empty parking space at the mall, and the navigation doesn’t miss a beat as he heads ...

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  • Beyond Hyper-Local and Location Enhanced

    Mar 15, 2011 No Comments

    Be all you can be. Being location enabled or “hyper local” isn’t enough. Mobile applications are also trying to increase discoverability, push into Group-On couponing territory, and proactively deliver more relevant recommendations to users. Loopt announced limited-time and perishable inventor...

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  • Smartphones Take on PCs: Significant Historical Moment

    Feb 16, 2011 No Comments

    It is a significant first, an iconic moment, a big deal. You will want to remember where you were when you heard that smartphones started to outsell personal computers. According to a report by market research company IDC, consumer electronics makers shipped 100.9 million smartphones worldwide in th...

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  • January Is Off to a Mad Start

    Jan 19, 2011 No Comments

    Join me on January 29 at 1:00 ET for a free webinar on location-enabled networking applications. I will talk with my guests from Pelago’s Whrrl and Booyah!’s MyTown about the state of the market, monetization, and the future. January is off to a mad start. iPhones users are no longer hostage to ...

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