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All posts from Janice Partyka

Janice Partyka is contributing wireless editor and columnist for GPS World magazine’s Wireless Pulse newsletter, providing insight on location-aware mobile offerings and technology. As principal of JGP Services, a consulting group, she guides companies with marketing strategy, including investigating new markets, ensuring product roadmaps match market needs, and creating marketing campaigns. Partyka develops websites, social media, public relations and overall marketing communication. Partyka has served in leadership capacities in the wireless industry, leading marketing, business development, media and government relations, including serving as vice president of external affairs for TechnoCom Corporation. She was a twice-elected member of the board of directors of the E9-1-1 Institute, which supports the work of the U.S. Congressional E9-1-1 Caucus to ensure implementation of wireless E9-1-1, and she was telecom liaison to the Intelligent Transportation Society’s World Congress. She is a frequent speaker at mobile and location industry events. Her webinars on mobile applications and technologies draw audiences from more than 40 countries. Janice Partyka can be reached at jpartyka@gpsworld.com
  • Automakers Move Ahead on Mobile Connectivity

    Mar 21, 2012 No Comments

    It wasn’t quite a call to arms, but Bill Ford, head of Ford Motor, called on the wireless community to work with car makers to avoid global gridlock and create a future of “urban mobility,” a network that will track vehicles and automatically instruct cars to change lanes, exit a road, or park...

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  • Privacy and the Devil Pact

    Feb 15, 2012 No Comments

    In the public dialogue about mobile privacy concerns, I’ve yet to hear a plea to turn back the clock to when mobile apps were supported by subscription fees. Surprisingly, many consumers don’t understand the devil pact that free services come with a loss of privacy. With the exception of enterpr...

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  • Location Technology, All in the Cars

    Jan 18, 2012 No Comments

    Microsoft says this is its last year at the Consumer Electronics Show (CES). Fine. Move over because the car manufacturers are using the show to unveil stunning location and mobile offerings. It has only been a few years since automakers started coming to CES to pitch new in-vehicle mobile platforms...

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  • Freemium Model for in-Vehicle LBS

    Dec 20, 2011 No Comments

    Cloud-based infotainment, more tightly integrated apps, and more personalized offerings will change the in-vehicle mobile experience. Interfaces will morph towards combinations of heads-up displays and voice. These were some of the conclusions from my December 1 webinar “Car as a Mobile LBS Device...

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  • Microsoft Missteps Add to Privacy Jitters

    Aug 17, 2011 No Comments

    Microsoft is contributing to the latest location privacy jitters. Missteps by Microsoft, Apple, and Google have the potential to dampen uptake of location solutions. Microsoft published the estimated locations of millions of laptops, cell phones, and other devices with Wi-Fi connections. The locatio...

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  • Location Industry Hits Speed Bump

    May 18, 2011 No Comments

    Location privacy issues have the power to put the skids on our industry. When I stepped into the Where 2.0 show, little did I know I was about to see Apple publicly open its kimono, reveal its location collection practices, and further fuel public and government outrage on location privacy.  Apple ...

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  • Indoor Location on the Move

    Apr 20, 2011 No Comments

    It’s coming. Indoor location, which has been stymied by the limitations of GPS and lack of mapping, is finally getting some legs and is heading us towards seamless navigation. A shopper is guided from home to an empty parking space at the mall, and the navigation doesn’t miss a beat as he heads ...

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  • Beyond Hyper-Local and Location Enhanced

    Mar 15, 2011 No Comments

    Be all you can be. Being location enabled or “hyper local” isn’t enough. Mobile applications are also trying to increase discoverability, push into Group-On couponing territory, and proactively deliver more relevant recommendations to users. Loopt announced limited-time and perishable inventor...

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