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All posts from Janice Partyka

Janice Partyka is contributing wireless editor and columnist for GPS World magazine’s Wireless Pulse newsletter, providing insight on location-aware mobile offerings and technology. As principal of JGP Services, a consulting group, she guides companies with marketing strategy, including investigating new markets, ensuring product roadmaps match market needs, and creating marketing campaigns. Partyka develops websites, social media, public relations and overall marketing communication. Partyka has served in leadership capacities in the wireless industry, leading marketing, business development, media and government relations, including serving as vice president of external affairs for TechnoCom Corporation. She was a twice-elected member of the board of directors of the E9-1-1 Institute, which supports the work of the U.S. Congressional E9-1-1 Caucus to ensure implementation of wireless E9-1-1, and she was telecom liaison to the Intelligent Transportation Society’s World Congress. She is a frequent speaker at mobile and location industry events. Her webinars on mobile applications and technologies draw audiences from more than 40 countries. Janice Partyka can be reached at jpartyka@gpsworld.com
  • Skyhook, Philips Lifeline Develop Location Platform for Emergency Response

    Jan 14, 2013 No Comments

    Skyhook and Philips Lifeline have announced a collaboration to incorporate Skyhook’s hybrid location positioning platform into Philips’ Lifeline GoSafe mobile personal response services. Skyhook’s hybrid location service will be part of a suite of locating technologies used with th...

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  • Will Fragmentation Hurt Location Business?

    Dec 12, 2012 No Comments

    Get out of the way, GPS. Wi-Fi is elbowing in on the location game. Wi-Fi operators are tracking people and offering retailers and marketers access to customers’ behavior and location. Traffic patterns emitted by smartphone Wi-Fi signals let network operators keep tabs on what shoppers are doing. ...

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  • License Plate Geo-Tracking: We Know Where You’ve Been

    Nov 14, 2012 1 Comment

    Janice Partyka It’s all about knowing where people are located. The government and private companies are taking hundreds of millions of geo-coded photos of license plates creating huge databases of where you’ve been. Meanwhile, hyper local mobile ads don’t work when ad networks sometimes recei...

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  • Indoor Location Tests Ahead, Mapping under Scrutiny

    Oct 22, 2012 No Comments

    Janice Partyka October was a month of shows, rumors and announcements. Testing of competing indoor location positioning technologies is being planned by the FCC; prospects for some companies will ride on the public results. Apple may be turning to TomTom to save it from its mapping inaccuracy issues...

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  • iOS, Android Adoption 10 Times that of PCs

    Sep 20, 2012 No Comments

    Janice Partyka We are making history. The rate of iOS and Android device adoption has surpassed adoption rates for any other consumer technology in recent history, reports analytics firm Flurry. Android and iOS devices are being adopted at a rate 10 times faster than the rate of PC adoption during t...

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  • New Offerings in Personalized Location

    Aug 15, 2012 No Comments

    With drive navigation nearing maturity, companies are scrambling to develop new offerings. Nokia and others are quickly building indoor mapping arsenals. We are edging closer to the LBS vision that early on defined the market: walk by a Starbucks and get a mobile coupon for a cuppa Joe. Qualcomm’s...

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  • A Look at Small Indoor Location Competitors

    Jul 18, 2012 1 Comment

    Everyone wants a piece of the pie, the upcoming indoor location pie. Big companies and start-ups are engaged, some in research, others having launched solutions. While Wi-Fi is the most common technology, many companies are pursuing alternate methods, including GPS, audio, Bluetooth, small cell/cell...

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  • Mapping Upheavals, Indoor Location Headway, FCC on LBS Privacy

    Jun 19, 2012 No Comments

    Big changes. Apple finally ended its long time dependence on Google Maps. As part of its latest operating system upgrade to iOS 6, Apple is launching its own, home-grown mapping service. It is an impressive offering. In a very different move, Microsoft is replacing its own Bing maps in all Windows P...

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