Comments on: Apple Maps Debacle Top Location Story of 2012 http://www.gpsworld.com/apple-maps-debacle-top-location-story-of-2012/?utm_source=rss&utm_medium=rss&utm_campaign=apple-maps-debacle-top-location-story-of-2012 The Business and Technology of Global Navigation and Positioning Tue, 14 May 2013 18:42:40 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Competition to PNDs Coming from All Angles | GPS World http://www.gpsworld.com/apple-maps-debacle-top-location-story-of-2012/#comment-2438 Competition to PNDs Coming from All Angles | GPS World Sat, 27 Apr 2013 01:00:08 +0000 http://www.gpsworld.com/?p=14044#comment-2438 [...] has made several inroads to enhance its location portfolio since its Apple Maps debacle in 2012 when users complained about inaccurate [...]

]]> By: Apple : The sad fall of a Challenger Brand icon « Musings from an Independent Marketing Provocateur http://www.gpsworld.com/apple-maps-debacle-top-location-story-of-2012/#comment-1042 Apple : The sad fall of a Challenger Brand icon « Musings from an Independent Marketing Provocateur Mon, 31 Dec 2012 14:56:39 +0000 http://www.gpsworld.com/?p=14044#comment-1042 [...] hubris – The much-publicized Apple Maps debacle – and subsequent apology from Tim Cook – marked a huge mis-step in apple’s famed design. [...]

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