Mobile Location Heads Indoors
November 16, 2011 By: Janice PartykaWireless Pulse, November 2011
Join me for a free webinar: “Car as a Mobile LBS Device – Where is it Headed?” Hear frank talk from Ford, GM OnStar, Panasonic Automotive and TomTom in an interesting, interactive discussion. Thursday, December 1, at 10 a.m. PT; 1 p.m. ET; 5 p.m. GMT. Register now.
Indoor location technology is evolving; indoor mapping is coming along and apps that seamlessly work in and out of doors will make a compelling experience more compelling. Bringing mobile location to indoors will stimulate our industry. The killer app? Apps that can self learn to be personalized to a user’s life, lived in and out of doors. (check traffic before I leave my desk). Hop on board.
Indoor Mapping. The indoor market is getting more interesting as Google’s Street View Mapping edges indoors. In a new pilot project, Google is providing glimpses through the front doors of retail businesses. Restaurants, hotels, stores, and other venues will show a 360-degree inside perspective. The imagery will appear on Google’s Places pages, all using the same Street View technology that enables its other map images. The company’s plans are to eventually allow users to virtually enter indoor spaces from street maps. It is a way for businesses to entice new customers. Companies in the pilot volunteer for inclusion. The project links nicely to indoor mapping plans under way.
Finding Location Indoors. Cambridge Silicon Radio (CSR) introduced a new mobile phone processor to improve the accuracy of indoor navigation. It is a “self learning” indoor location platform that fuses real-time Wi-Fi, satellite positioning data, MEMS sensors, and crowd-sourced location data. The company claims it can achieve continuous and rapid indoor position fixes. The system’s distinction, says CSR’s Dave Huntingford, is it doesn’t require manual surveys to build and maintain its Wi-Fi and cellular location data base. The CSR system debuts next year.
Leading Vehicle Integration. “The automakers that can provide the most elegant integration of vehicle and mobile apps will lead the next revolution of providing social media and other capabilities in cars,” states a report from market analysts IHS iSuppli. Integration is critical as automotive infotainment will derive functionality from smart mobile devices like smartphones and tablets. Globally, Toyota and Ford lead in successful integration of car infotainment systems with mobile devices, IHS iSuppli reports. A study of production-ready applications showed that the Toyota Entune and Ford Sync AppLink apps had the highest performance on at least four criteria, including content variety, level of integration, daily relevance, and implementation.
Being Watched? The well-publicized case in front of the Supreme Court may define the power of police forces to put location devices on vehicles for surveillance. The court’s decision may extend beyond vehicles into the far more prevalent police practice of tracking cell phones. According to the Wall Street Journal, Los Angeles police tracked 295 phones, up 35 percent from the previous year. The paper reports that a magistrate in Texas who approves cell-tracking requests has used public records to estimate that U.S. federal courts issue 20,000 to 30,000 cell-phone tracking orders annually. In 2010, in comparison, state, local and federal courts approved a little over 3,000 wiretaps.
About the Author: Janice Partyka
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